Instituto de Investigaciones Biomedicas, Universidad Nacional Autonoma de Mexico

Organized by:
Instituto de Investigaciones Biomedicas, Universidad Nacional Autonoma de Mexico

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lab Tour

Target Audiences:

  • General Public
  • High School students(9-12)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

“El cerebro cambiante” was a symposium with about 200 attendees. It was designed for the general public and university students. Topics were: drugs and brain plasticity, plastic networks, the brain in art perception and nervous reorganisation after injury. Students were greatly interested, but none of the attendees showed interest in lab work. “Lab tour” was an activity aimed at showing the students the lab and some of the Institute´s facilities, such as the confocal microscope. We also talked to them about the work of a neuroscientist. But again,none of the attendees showed interest in lab work. “La Semana del cerebro” was composed of a series of activities which took place in the Interactive Museum of Science in Mexico City. Most of the attendees were kids and the experience was fantastic! Kids were really interested in what we had to show them and were very participative.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Website

Which of These Publicity Methods Was The Most Successful?

The poster. It had a very catchy design and the titles of the talks were included, so people knew what they could expect.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Stickers
  • BAW Pencils and Erasers

What downloadable materials from the Foundation did you use for your events?

  • BAW Certificate of Participation

Contact Information

BAW Website:


Contact Name:

Contact Details

Contact Phone:


Contact Email:

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