Instituto de Investigaciones Cerebrales-Universidad Veracruzana

Organized by:
Instituto de Investigaciones Cerebrales-Universidad Veracruzana

Participating Organizations:

Universidad Veracruzana, Universidad Autónoma Metropolitana, Universidad Autónoma de México, Instituto Mexicano Integral del Sueño, Colegio Nacional de México, BachilleratoTecnológico Industrial y de Servicios No. 13, Universidad de Málaga, Instituto Catalán de Ciencias de la Salud.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

7 conferences, a scientific publication, plastic artistic work, a radio and TV program, a meeting with high school students



Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Online/Virtual
  • Press Briefing
  • Radio Show
  • School Program
  • Social Media Campaign
  • TV Show
  • Workshop

Target Audiences:

  • General Public
  • Other
  • Professionals
  • University students
  • Other: High school students (15-17)

Approximate Number of People Reached:

Total listeners per day gives us a total of around 1650 participants.

Details of Major Brain Awareness Week Events/Activities:

This edition was entitled: “And now, what?”, referring to the new reality that we have had to live since the declaration of the SARS-CoV-2 pandemic in 2020. Our purpose was to promote reflection on the importance to take care of our physical and mental health in times of crisis; the impact of information technologies on the teaching-learning process during the confinement stage and the need to review teaching practices; on drugs and vaccines to combat SARS CoV-2; regarding the evolution of cognition and, finally, on viruses, with special emphasis on the evolution of SARS CoV-2. All this, with a language that sought clarity and simplicity at all times to facilitate its understanding among a non-specialized audience. We offered: a) 7 conferences, b) a scientific publication for all public, printed and electronic, c) a sample of plastic artistic work, d) a radio and TV program, e) a meeting with high school students to answer questions derived from the exposed topics.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

They were all important. It could be that the ones with the most impact were website, social media, radio and television.


What downloadable materials from the Foundation did you use for your events?

  • Puzzles: BAW Favorites
  • Puzzles: Successful Aging & Your Brain
  • Adults' Fact Sheets
  • Truth or Myth Flash Cards

What other downloadable materials would you like the Foundation to provide?

  • New Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Facebook Cover Image
  • Brain Awareness Week Editable Flyer

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We can say that society in general, and particularly children and young people, have always demonstrated their ability and great enthusiasm to assimilate the knowledge that is offered to them. On the other hand, this event allows researchers and postgraduate students to face the challenge of explaining the usefulness of their work and disseminating their knowledge among society to give them tools that contribute to improving their quality of life.

Please share any suggestions or lessons learned that may help others plan future events:

Our challenge is to continue knocking and opening doors to obtain greater support from the public and private sectors. With this expectation, we have the firm intention of meeting again in future editions of the Brain Awareness Week.

Event Photos

event single

Our little buddy “Cerebrin”

event single

Publication, science for all! In the newspaper “El Jarocho Cuántico”

event single

Exhibition of the Institute of Plastic Arts of the UV in the Museum of Anthropology of Xalapa

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Face-to-face conferences

event single

Online conferences

Contact Information

BAW Website:

Contact Name:

Dra. Rebeca Toledo Cardenas

Contact Phone:

52+2288418900 ext 13064

Contact Email:

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