Event(s) Summary
Number of Events Organized During Brain Awareness Week:
7 conferences, a scientific publication, plastic artistic work, a radio and TV program, a meeting with high school students
Year:
2022
Type of Events Held:
- Conference/Forum
- Exhibit
- Online/Virtual
- Press Briefing
- Radio Show
- School Program
- Social Media Campaign
- TV Show
- Workshop
Target Audiences:
- General Public
- Other
- Professionals
- University students
- Other: High school students (15-17)
Approximate Number of People Reached:
Total listeners per day gives us a total of around 1650 participants.
Details of Major Brain Awareness Week Events/Activities:
This edition was entitled: “And now, what?”, referring to the new reality that we have had to live since the declaration of the SARS-CoV-2 pandemic in 2020. Our purpose was to promote reflection on the importance to take care of our physical and mental health in times of crisis; the impact of information technologies on the teaching-learning process during the confinement stage and the need to review teaching practices; on drugs and vaccines to combat SARS CoV-2; regarding the evolution of cognition and, finally, on viruses, with special emphasis on the evolution of SARS CoV-2. All this, with a language that sought clarity and simplicity at all times to facilitate its understanding among a non-specialized audience. We offered: a) 7 conferences, b) a scientific publication for all public, printed and electronic, c) a sample of plastic artistic work, d) a radio and TV program, e) a meeting with high school students to answer questions derived from the exposed topics.
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Calendar Listings (newspapers, radio, television)
- Emails
- Mailings
- Posters/Flyers
- Press Release/Media Advisory
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
Resources
What downloadable materials from the Foundation did you use for your events?
- Puzzles: BAW Favorites
- Puzzles: Successful Aging & Your Brain
- Adults' Fact Sheets
- Truth or Myth Flash Cards
What other downloadable materials would you like the Foundation to provide?
- New Lesson Plans
- Activities/Experiments
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
- Brain Awareness Week Facebook Cover Image
- Brain Awareness Week Editable Flyer
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
We can say that society in general, and particularly children and young people, have always demonstrated their ability and great enthusiasm to assimilate the knowledge that is offered to them. On the other hand, this event allows researchers and postgraduate students to face the challenge of explaining the usefulness of their work and disseminating their knowledge among society to give them tools that contribute to improving their quality of life.
Please share any suggestions or lessons learned that may help others plan future events:
Our challenge is to continue knocking and opening doors to obtain greater support from the public and private sectors. With this expectation, we have the firm intention of meeting again in future editions of the Brain Awareness Week.