Instituto de Investigaciones Cerebrales-Universidad Veracruzana

Organized by:
Instituto de Investigaciones Cerebrales-Universidad Veracruzana

Participating Organizations:

Instituto de Investigaciones Cerebrales-Universidad Veracruzana

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

a) eight videolectures given by specialists and b) two popular science publications: a book and a supplement, both in electronic version.



Type of Events Held:

  • Conference/Forum
  • Lecture/Briefing
  • Online/Virtual
  • Press Briefing
  • Radio Show
  • TV Show

Target Audiences:

  • General Public
  • High school students (9-12)
  • K-12 Teachers
  • Patients & Caregivers
  • Professionals
  • Seniors
  • University students

Approximate Number of People Reached:

600 people

Details of Major Brain Awareness Week Events/Activities:

This edition was entitled: “Viruses, little conquerors”, echoing the theme that, worldwide, has occupied us from the alarming course that the SARS-CoV-2 pandemic has taken. Our purpose was to provide scientific information on the characteristics of viruses, their role as agents of chaos, but also on their function for the balance of our planet, it was also about their harmful effects on health, but also about their contributions in the search for treatments to combat some diseases, with special emphasis on their use in the field of neuroscience. All this, with a language that sought clarity and simplicity at all times to facilitate its understanding among a non-specialized public.On this occasion, as part of the program of the fourteenth edition of Brain Awareness Week, the electronic book “Animalogos” ( was also presented. Animals from an integrative perspective of biology and culture, in which nine students of the Doctorate in Brain Research from the Universidad Veracruzana participated as authors of the popular articles offered there. In addition, a special issue (made up of seven articles written by academics from IICE-UV) of “Jarocho Quantico”, the scientific dissemination supplement of the state-run newspaper “La Jornada-Veracruz”, was published.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

All methods were helpful


What downloadable materials from the Foundation did you use for your events?

  • Certificate of Participation
  • Adults' Fact Sheets
  • Q&A: Answering Your Questions About the Brain Booklet
  • Successful Aging & Your Brain Booklet

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Facebook Cover Image

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The realization of Brain Awareness Week in our community is an exercise that allows each of the academics of the Brain Research Institute to face the enormous commitment of explaining the usefulness of their work and disseminating their knowledge among society to give them tools that contribute to improving their quality of life.

Please share any suggestions or lessons learned that may help others plan future events:

During the years that we have been holding this event, we can say that society in general has always shown great enthusiasm to assimilate the knowledge that is offered to them. Thanks to undying curiosity we conclude that this event must continue for many years to come.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

It always helps a lot to see the content of the information in FB because it gives us ideas about the work that is done in other institutions around the world.

Event Photos

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Contact Information

BAW Website:

Contact Name:

Dra. Rebeca Toledo-Cardenas

Contact Phone:

228 8193387

Contact Email:

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