Brain Awareness Week

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Reports

Instituto de Neurociencias de Alicante

Organized by:
Instituto de Neurociencias de Alicante

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

2

Year:

2021

Type of Events Held:

  • Exhibit
  • Online/Virtual

Target Audiences:

  • General Public

Approximate Number of People Reached:

Over 7000 people

Details of Major Brain Awareness Week Events/Activities:

Art is the common thread to understand Natural History in this exhibition that takes us from the origin of the Universe, with the Big Bang, to the appearance of Life and its evolution, culminating in the human brain, the more complex structure. It was accompanied by two online divulgative conferences. The exhibition, under COVID regulations, was visited by over 7,000 people, including 16 guided visits directed to groups of 12 people max. In general, the public has expressed the novelty of the exhibition within the contemporary art scene. The two accompanying conferences were given in front of an audience of about 25 people, and live streaming on the YouTube channel of the Institute of Neurosciences. They currently have over 450 views the first and 220 the second. Considering that these activities were carried out under pandemic conditions, we are very satisfied with the response from the public and the media coverage.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Given that each one has its target audience, and the audience was very diverse, all of them must have been essential to achieve such a high number of visits.

Resources

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Participation in BAW definitely helps us to increase the visibility of the Institute in the community. Since we participated in these events, we have found a lot of interest from schools and training centers interested in visiting our research center and asking us to participate in their training activities. We have also found that it is easier to capture the attention of local authorities and it has helped us to create a pool of future neuroscientists at the local level.

Did/do you like our Facebook page?

No

Contact Information

BAW Website:

http://semanadelcerebroin.umh.es/baw-2021-2/

Contact Name:

Luis M. Martinez

Contact Phone:

+34965919209

Contact Email:

l.martinez@umh.es

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