Instituto de Neurociencias Universidad San Francisco de Quito

Organized by:
Instituto de Neurociencias Universidad San Francisco de Quito

Participating Organizations:

Psychology Department, Universidad San Francisco de Quito
Instituto de Enseñanza y Aprendizaje, Universidad San Francisco de Quito

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Brain Bee
  • Brain Fair
  • Conference/Forum
  • Online/Virtual
  • Open House
  • School Program
  • Social Media Campaign

Target Audiences:

  • General Public
  • Middle school students (6-8)
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Our Brain Awareness Week program “Cerebremos” main objective was to increase interaction and interest in neuroscience. The program included 4 main events:
1. Brain Fair: Psychology and education undergraduate students designed neuroscience topics games and neuromyth posters.
2. Ambassadors: Collaborate with teachers and tutors (ambassadors who work closely with IDEA) from different educational entities to generate space within their classes where they can explore playful activities related to neuroscience.
3. Contests:
a. “Squeezing your Neurons”: Neuroscience knowledge contest.
b. “NeuroArt”: Art contest related to Neuroscience, open to the public where people could participate in one of the four categories of the contest (drawing, painting, crafts and poem – music).
4. Social Media: Share BAW activities through social media so that people can observe and access the content developed in the events.
1. 376 people attended the fair.
2. 26 primary students performed neuroscience activities, of which 21 students performed the Stroop Effect activity, 16 empathic writing activity and 5 students the CD Neuron activity.
3. “Squeezing Your Neurons” the participation of eight couples, with a total of 16 people attending the event. In the “NeuroArt” contest, there was participation from 2 undergraduate students and 9 elementary school children.
4. During the week we reached 1,569 accounts; however, the number of people who were actively participating was 376.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Mailings
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media because it is the media young people use the most.


What downloadable materials from the Foundation did you use for your events?

  • Adults' Fact Sheets
  • Kids' Fact Sheets Grades 6-8
  • Lesson Plans Grades 6-8
  • Truth or Myth Flash Cards
  • Brain Break Activities Grades K-12

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Editable Flyer

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The generation and distribution of content on social networks reach more people, fulfilling the objective of generating greater interest and communicating scientific information to the population. The contests allowed the active participation of the interested parties (8 pairs participating in “Squeezing your Neurons” and two people participating directly in “NeuroArt”).

Please share any suggestions or lessons learned that may help others plan future events:

The fair demonstrated that gamification strategies generate greater interest in the population. The fact that the students were the ones imparting the knowledge allowed them to gain confidence in their skills.

Event Photos

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Event Flyer

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Brain Fair

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Brain Fair

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Contact Information

BAW Website:

Contact Name:

María Sol Garcés

Contact Phone:


Contact Email:

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