International Association for the Study of Dreams

Organized by:
International Association for the Study of Dreams

Participating Organizations:

International Association for the Study of Dreams

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

One, with 11 parts



Type of Events Held:

  • Other
  • Other: 10 online articles and a handout

Target Audiences:

  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Other
  • Professionals
  • University students
  • Other: Researchers

Approximate Number of People Reached:

Hard to calculate, but several hundred

Details of Major Brain Awareness Week Events/Activities:

Dreaming and the Brain consists of 10 articles and a handout by IASD members, posted daily during BAW on and ASD’s Facebook pages and other social media. Regional reps helped distribute the info. The articles were written mostly by researchers (neuroscientists, psychologists, cognitive scientists). Another one is an account by a narcoleptic. And another reports on a neuroscience event at Columbia University. Our purpose was to provide information both to the general public and to researchers who might not be familiar with dream research. As Dana suggests, we made some contacts with other BAW partners — as well as key figures at science museums, universities, and science journalism programs. Our goal was fairly modest for this, our first BAW year, and we feel we met it: reaching several hundred people and building a foundation for, possibly, another BAW year . A complete set of links to the Dreaming and the Brain items is at Handout: “What Your Brain Is Doing While You Sleep,” Michelle Carr, PhD “We Might Rehearse for Life in the VR of Dreams,” Katja Valli, PhD “Nightmares: We’re Not at Their Mercy,” Antonio Zadra, PhD “The Special Nature of Nightmares After Trauma,” Deirdre Barrett, PhD, and Gloria Sturzenacker “Childrens’ Dreams and the Maturing Brain,” Joseph De Koninck, PhD “Learning in Dreams: Gaining Knowledge and Skills,” Robert Hoss, MS “Learning in Dreams: Psychological Growth,” Robert Hoss, MS “Sleepwalking: Half-Asleep But on the Move,” Antonio Zadra, PhD “Suddenly Asleep: Narcolepsy from an Inside View,” Dolores Nurss “Lucid Dreaming: The Mind Never Sleeps,” Michael Schredl, PhD “Metaphor in Dreams, Waking, and the Brain,” Gloria Sturzenacker

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Website
  • Social Media
  • Other

Other Publicity Methods:

Handout distribution

Which of These Publicity Methods Was The Most Successful?

Social media, although I think we can use it more effectively in the future (e.g., public articles on LinkedIn rather than simply sharing within personal accounts). Emailing or writing a personalized LinkedIn invitation to, for instance, scientists and even art gallery owners who might have an interest, telling them about BAW and Dreaming and the Brain, got a lot of response.


Other Dana Foundation Materials Distributed:

  • Because this was online
  • we linked to Dana BAW resources and don't have feedback on this.

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We don’t have access to precise analytics, but our BAW Dreaming and the Brain got the name of our organization in front of a lot of people we wouldn’t easily reach normally. It also (after a slow start) generated a lot of enthusiasm among our authors, technical editors, and regional representatives.

Did/do you like our Facebook page?


Contact Information

BAW Website:

Contact Name:

Gloria Sturzenacker

Contact Phone:

(718) 300-9137

Contact Email:

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