International Museum of Art & Science

Organized by:
International Museum of Art & Science

Participating Organizations:

Society for Neuroscience Rio Grande Valley Chapter, University of Texas Rio Grande Valley School of Medicine

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Brain Fair
  • Lecture/Briefing

Target Audiences:

  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Event Description: Discover the ins and outs of the central nervous system. Learn about brain structure, function, and more through hands-on activities, talks by brain professionals, and research posters.

Objective: Engage public in learning about the parts of the central nervous system through talks, activities and poster displays.

We did achieve our goal of promoting learning about the brain and the central nervous system as a whole. In addition to encouraging family learning through the hands-on activities and observations of bio-facts (specimens, slides, models), we provided take-home bags with information on the aging brain, a pencil and brain eraser, and puzzles. These were a big hit and families were happy for the opportunity to continue the learning and also share the information with members that did not attend the event. The sheep brain was also a big hit!

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media is usually the best method of promoting events, but this time emails were very popular. It seemed that many families were looking for activities to do during spring break week, so our email openings were higher than usual.


What downloadable materials from the Foundation did you use for your events?

  • Puzzles: Grades K-2
  • Puzzles: Grades 3-5
  • Puzzles: Grades 6-8
  • Puzzles: Grades 9-12
  • Adults' Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Puzzles/Games
  • Other

Other Downloadable Materials:

  • vocabulary lists and model fill-in-the-blanks

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Participating in this event supports our mission to encourage science learning. We saw first-hand the spark in many children who visited. One child walked away exclaiming how fun the event was and that brains are cool. Overall, it is wonderful to share with the public not only brain science but the illnesses that affect many of our families. Putting a personal connection to the learning motivates adults to learn alongside the children more.

Event Photos

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Brain Day Event Promotional Image

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Puzzle Tables

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Neurographic Art Activity

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Complimentary Brain Bags to take home

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Family engaging in puzzle activity

Contact Information

Contact Name:

Claudia Martinez Gray

Contact Phone:


Contact Email:

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