International Museum of Art & Science

Organized by:
International Museum of Art & Science

Participating Organizations:

Society for Neuroscience – Rio Grande Valley Chapter

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Brain Fair

Target Audiences:

  • General Public
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Our target audience was the general public, with hopes that professionals and medical students would turn out. While none of the latter showed, we did see plenty of public members who were engaging with the items on display. Research posters were hung in our main hallway, a reflex testing area was provided, brain specimens and a human skeleton were available for observing, and we had a documentary “Brain Games” about concussions on view with a researcher nearby for engagement. Our main objective was to pass out all of the at-home activity kits that included a hands-on activity and informational booklets about brain conditions. We actually ran out! It was great to see people interesting in learning more and wanting to take things home for their older family members. Due to social distancing being implemented, there was not as much offered this year as we would have liked, but were overall very pleased with the turnout. The best part was watching visitors test their reflexes! This was the one interactive that was available all day and almost all visitors engaged with it.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Our social media was most successful. I think because people are staying home more a days until they make plans, it is easier for them to find information online as oppose to seeing flyers around the community.


What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About the Brain Booklet
  • More Mindbogglers! Booklet
  • The Mindboggling Workbook
  • Successful Aging & Your Brain Booklet

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Facebook Cover Image

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Our audience is in an area with high rates of brain disease and with the addition of a nearby medical school, interest in neuroscience has increased alongside the need for public information on the aging brain. Being able to inspire further learning for our community and promote local research are two big benefits of participating in BAW. One direct outcome is interest by other research professionals to present their work with our audience.

Please share any suggestions or lessons learned that may help others plan future events:

Having a professional representative on site (such as a professor or researcher) was so helpful! They were able to engage with visitors and further explain processes and impacts in detail. This alleviated pressure from museum educators to be super knowledgeable in the content, and focus on inviting the visitors to participate in other ways.

Did/do you like our Facebook page?


Event Photos

event single

Reflex test area

event single

At-home activity kits with informational booklets

event single

Dr. Christine Gerin speaks with a family about the impact of concussions

Contact Information

Contact Name:

Claudia Martinez

Contact Phone:


Contact Email:

More Reports

Become Partner
Organize an Event