James River High School

Organized by:
James River High School

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • School Program

Target Audiences:

  • High School students(9-12)
  • Professionals

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We held a Brain Awareness Week Lunch in the Library where students visited stations to learn about brain anatomy, the parts of a neuron, optical illusions, and other topics. Students used a passport to show that they visited six stations and were eligible to receive brain door prizes. The turnout was great, thanks to science teachers spreading the word about the event. This format has been very successful, with AP Biology students preparing the station presentations. The Lunch in the Library takes advantage of our shared lunch period. We also held our annual faculty brain trivia contest via email, with daily questions and winners.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Other

Other Publicity Methods:

Word of mouth (teachers)

Which of These Publicity Methods Was The Most Successful?

The teachers telling their students about the event was the most successful method, as students were more apt to pay attention to their teachers than to flyers or schoolwide announcements.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Stickers
  • BAW Pencils and Erasers
  • BAW Buttons

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Students were exposed to topics that they do not normally see in their biology or health classes. I think it sparked some interest in some of these students. Perhaps it will make them more likely to take Anatomy, AP Biology, or AP Psychology in the future.

Please share any suggestions or lessons learned that may help others plan future events:

Make use of the publications and giveaways offered by Dana.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Yes. I like having information about brain research in my Facebook feed.

Event Photos

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Contact Information

BAW Website:


Contact Name:

Tim Crane

Contact Phone:


Contact Email:


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