Event(s) Summary
Number of Events Organized During Brain Awareness Week:
2 out of 6. All 6 events were spread out over the period (Dec 21 to May 22)
Year:
2022
Type of Events Held:
- Conference/Forum
- Lecture/Briefing
- Online/Virtual
- Open House
- Other
- Social Media Campaign
- Other: Online drawing and picture competition. Please note a few events were an amalgam of the descriptors given
Target Audiences:
- General Public
- Patients & Caregivers
- Professionals
- Seniors
- University students
Approximate Number of People Reached:
34 (Gurgaon) + 70 (launch on 14th March) + 70 registrations (Doctors in House event) + a multitude of people for the online drive
Details of Major Brain Awareness Week Events/Activities:
JIBS conducted a digital drive (that involved preparing a number of e-posters and floating these on our social media handles) from December 2021 onwards where Team EldBre prepared digital posters (in Hindi and in English) focusing on various aspects of ageing. These posters were disseminated to our visitors through the social media platforms in preparation for the Brain Awareness Week (14th to 20th March, 2022). Our entire drive was focused on geriatric population. This was done as our team could not calculate the COVID infection rates beforehand. In order to keep the interest of our public, our team also organised 2 online competitions. Those who participated mentioned that the e-posters that we floated were really helpful as input materials. The e-drive attracted a great amount of attention before the actual brain awareness week.
However, our team could successfully organise a formal launch during the brain awareness week that was attended by several people at the O.P. Jindal Global University. This was followed by a series of talks and interactions with clinical experts and doctors who talked about various facets of ageing during the brain awareness week. This event was organised online to reach out to the maximum number of participants. This had to be done as the BAW coincided with a major spring festival in India. However, our team organised a special quiz that was based on the lectures and talks delivered by the experts.
The team at our institute joined hands with a local partner in Gurgaon. Our chosen partner has been thoroughly involved with working for the elderly population. This event was planned as an open house and welcomed families, caregivers and several elderly people as well.
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Emails
- Posters/Flyers
- Press Release/Media Advisory
- Website
- Social Media
- Other
Other Publicity Methods:
word of mouth
Which of These Publicity Methods Was The Most Successful?
Resources
What downloadable materials from the Foundation did you use for your events?
- Certificate of Participation
What other downloadable materials would you like the Foundation to provide?
- Other
Other Downloadable Materials:
- We have prepared a variety of posters and it will be a pleasure to share these with the foundation. Others could use these in the future.
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
- Brain Awareness Week Facebook Cover Image
- Brain Awareness Week Editable Flyer
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
BAW has benefitted our institution in a number of ways. This helped us form alliances with the members of the general public, clinical experts (including those who are based out of India), researchers and volunteers. In the future, we will work with parties for planning further outreach activities. I can confidently say that these partnerships and alliances will also help us further research in neuroscience.
Please share any suggestions or lessons learned that may help others plan future events:
One suggestion would be to motivate and encourage others not to squeeze events during a particular time slot. In my experience, I can say that continuous efforts over a period of a few months was really helpful.
I do have a video testimonial that I would like to share but I could not find space to upload videos. Perhaps, the website may allow scope for doing so in the future.
