Number of Events Organized During Brain Awareness Week:
Type of Events Held:
- Lecture/ Briefing
- General Public
Approximate Number of People Reached:
Details of Major Brain Awareness Week Events/Activities:
1. ADHD-Lecture from a scientist and patient. This event exceeded our expectations. Not only the demand was very high that we had to turn away some people due to lack of space in the lecture hall, the event was also talked about on one of the biggest Swedish national news TV channel. 2. Brain and self-conscious – This event had two speakers that talked about social anxiety and shyness. Many people attended this event than we expected but we realised with more advertisement we could have gotten a larger crowd 3. Motivated – feedback, the mindset and the will to develop. This event was based an a book written by a neuroscientist from Karolinska Institutet. The event was a lecture and a discussion with question directly from the audience. The event was full booked days prior to the event taking place. 4. The neuroscience of taste – This event was run for the second time and just as last time it was very well attended. The program provided a dinner and a chef and a neuroscientist talked about the different flavours and how the brain preserve them etc. 5. Where in the brain is the fantasy? An event for children. This event was run together with Junibacken that is a children’s attraction. The event was very popular that the educators had to run three sessions that were not planned in order not to turn away children. The educators read a poem from one of the biggest Swedish children writer and they had games designed around the topic brain. Children were also given brain models that they could play with and the educators will tell them what different brain regions did.
Event Planning & Publicity
Publicity Methods Used:
- Calendar Listings (newspapers, radio, television)
- Social Media
Which of These Publicity Methods Was The Most Successful?
What downloadable materials from the Foundation did you use for your events?
- Brain Briefs Fact Sheets
What other downloadable materials would you like the Foundation to provide?
- New Fact Sheets
- New Coloring Sheets
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
I think the BAW has been very useful since not only it strengthen the legitimacy of our events but also add a sense of how important this kind of events are to the society and researcher. The immediate outcomes have been that the general public in Stockholm and Sweden demand more of these events. Which I think that It is very important since it give the general public access to research that they would normally not have.
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