Event(s) Summary
Number of Events Organized During Brain Awareness Week:
16
Year:
2018
Type of Events Held:
- Lab Tour
- Lecture/ Briefing
- School Program
- Symposium
- Workshop
Target Audiences:
- Elementary school students(1-5)
- General Public
- High School students(9-12)
- Middle school students(6-8)
- University students
Approximate Number of People Reached:
3,000
Details of Major Brain Awareness Week Events/Activities:
The Korean Brain Society and Korea Brain Research Institute organized nationwide BAW events throughout the week of March 12~18. 13 universities, 1 research institute, and 2 brain research societies have participated. The events were held 9 cities of South Korea and more than 3000 students and adults joind the events in the forms of lectures, symposium, lab tour etc. The events were to let general public recognize the importance of the brain research in many angles and we believed that our goal was clearly achieved.
Event Planning & Publicity
Publicity Methods Used:
- Emails
- Posters/Flyers
- Press Release/Media Advisory
Which of These Publicity Methods Was The Most Successful?
Posters/flyers: We reached out especially towards local schools and it was successful because this method worked directly on target audiences.
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
The extent of appreciation of the brain research has been enhanced in the general public, which may directly solidify the platform for the brain research in Korea
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