Laboratorio de Cronobiología, Departamento de Ciencia y Tecnología, Universidad Nacional de Quilmes

Organized by:
Laboratorio de Cronobiología, Departamento de Ciencia y Tecnología, Universidad Nacional de Quilmes

Participating Organizations:

Sociedad Argentina de Investigación en NeurocienciasMunicipalidad de BerazateguiUniversidad Nacional de QuilmesBanco CredicoopEmbotelladora de agua D&MMULSupermercado “Los Angeles” – RanelaghJosé Luis Mármol

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit

Target Audiences:

  • General Public
  • High School students(9-12)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The activities carried out by our team in the framework of the Brain Awareness Week 2015 held on March 20 and 21 in the city of Berazategui. On Friday 20 a “Neuroscience Fair” was offered in the “Municipal Hall Roberto de Vicenzo”, consisting in stands curated by scientists from different neuroscience labs of Buenos Aires, covering topics such as sleep, memory, visual and auditory perception, biological rhythms, development of the nervous system, brain anatomy, among others. Students groups received an informal introductory talk about the importance and scope of neuroscience research. In the afternoon, the exhibition officially opened to t general public, and along with the fair, special lectures were presented: “The doors of perception” by Dr. Patricia Agostino “Chess and neuroscience”, by Dr. Maria Juliana Leone “Flies and humans: brains not so different”, by Drs. Juan Chiesa and Santiago Plano “Myths about the brain”, by Dr. Diego Golombek On March 21, the activities were carried out at the central pedestrian avenue of Berazategui, where a stage was mounted surrounded by 100 chairs and scientists gave the following presentations: “Neuromagic” by Dr. Andrés Rieznik “Neuroscience with the hands” by Dr. Rodrigo Laje “That damn memory,” by Dr. Pedro Bekinschtein Also, a selection of stands from the previous day was presented. We estimate that the event reached an audience of over 1000 people, an important number as this was the first BAW event in the province.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Other Publicity Methods:

Radio and Televison Interviews to the organizers.Reunions with the headmasters of different schools from the region.Advertising in the National University of Quilmes webpages and online TV streams.Steet advertising in the city of Berazategui.

Which of These Publicity Methods Was The Most Successful?

We think that the most successful publicity methods were the ones made by social media, like Facebook, because nowadays it's widely used. Reunions with headmasters from public and private schools from the district proved very useful as they showed a lot of interest and managed to inform students and parents of the event. Finally the advertising in the streets was sucessfull in getting the general public to get notice of the activities being held currently while they walked around downtown.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • none

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

From our point of view, we believe organizing this event has been a wonderful formating experience for all the people involved. It was quite a challenge which was fortunately successful and rewarding. We also think the event had a tremendous effect on high school students who had no real idea of what research in neuroscience implies. A lot of kids demonstrated large interest in pursuing scientific careers. We believe this is even more important than learning on the specific topics presented.

Please share any suggestions or lessons learned that may help others plan future events:

– Plan in advance. VERY much in advance. – Be conservative with your budget. Most of the expenses, including unexpected ones, will come in the few days before the event. – Don’t think you will be able to take care of everything you think you can take care of. You won’t. Ask for help. – If it’s expensive, and not indispensable, push it to the end of the list. Think twice if you will actually gain something from it. – Don’t trust in the well-functioning of bureaucracy. People who are not really involved in the event will seldomly put much of their energies on it. Make sure that they actually do something before assuming they did. – HAVE FUN WHILE DOING IT ALL.

Did/do you like our Facebook page?


Quotable comments which capture successful aspects of your event(s):

- "It's not a REAL human brain, right? Oh, my..."

Event Photos

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