Laboratorio de Electrofisiología y Laboratorio Neurofisiología, Instituto Multidisciplinario de Biología Celular

Organized by:
Laboratorio de Electrofisiología y Laboratorio Neurofisiología, Instituto Multidisciplinario de Biología Celular

Participating Organizations:

Sociedad Argentina de Investigación en Neurociencias, Instituto Multidisciplinario de Biología Celular, Museo de La Plata (Facultad de Ciencias Naturales y Museo), Consejo Nacional de Investigaciones Científicas y Técnicas, Comisión de Investigaciones Científicas de la Provincia de Buenos Aires

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit

Target Audiences:

  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Our activities were organized as a continuos exhibit at the interactive classroom at La Plata Museum, from 12am until 4pm from We to Fri, and from 10am until 5pm on Sat. On We 25, 4pm. The main goal of this event was to present to the general public the different features of the brain and neurons, and in particular, the chemical aspects related with their function. We offered a wide range of activities designed to spark the public’s curiosity and reflection about the field of neurosciences and it’s importance to human health. We hosted an inaugural talk by local Psychyatrist Dr. Rodolfo Zaratiegui, titled “Psychotropic Drugs: myths and truths”. Throughout the event we offered different stations with activities for the public: • A brief talk about the brain and its chemical and electrical signals, introducing the proposed activities. • An participative demonstration of brain samples from diferent species and observation of neurons in brains slides with microscopes. • Live measurements of the electric neural activity of cockroaches, using a Spikerbox and a laptop. • Experiments on the efects of different chemicals (acetic acid, benzaldehyde, ethanol) on the behaviour of fruit flies. •Tests for the public to show different aspects of our chemical senses (taste and smell) and their interplay. Overall, the event as a very enjoyable and successful experience, with great feedback from the broad range of attending public. This encourages us to organize a new BAW event next year

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Press Release/Media Advisory
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Both Calendar listings and Social Media provided us with the greater visibility. Calendar listing allowed us to reach a vast amount of general public that regularly follow the local newpapers and radio stations. Social media, on the other hand, provided us with a way of conveying the announcements to target audiences (mostly colleagues from the science and/or education fields) that helped us spread this information to students and teachers.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • none

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner
  • BAW Participation Certificate

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

This BAW event served us to present to the general public the activities performed at the Electrophysiology and Neurophysiology Labs of the IMBICE. As of immediate outcomes, we have received a request to perform some of these activities for school groups in a Science for Schools event organized by the local Center of the National Research Council (CONICET). In addition, we know of several highschool students who will perform a final biology work inspired by our event.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:

Contact Name:

Contact Details

Contact Phone:

+54 221 421 0112

Contact Email:

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