Laboratory of Ecophysiology and Behavior, Biology Department, Sao Paulo University

Organized by:
Laboratory of Ecophysiology and Behavior, Biology Department, Sao Paulo University

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

We organized a page at Facebook and at Instagram. We called it Brain Awareness Week, and it lasted 40 days, from March 15th to April 20th.



Type of Events Held:

  • Online/Virtual
  • Social Media Campaign

Target Audiences:

  • General Public
  • High school students (9-12)
  • University students

Approximate Number of People Reached:

Since it was a Social Media Campaign the event reached around 1.000 people or more.

Details of Major Brain Awareness Week Events/Activities:

The following topics were discussed: Stress, Anxiety, Emotions, Memory, Sleep, Love, Pets, Autism, mostly in the context of the Covid Pandemic, and using texts, videos, quiz and surveys.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media, probably because most people are isolated at home and expending more time using Facebook and Instagram.


What downloadable materials from the Foundation did you use for your events?

  • Truth or Myth Flash Cards
  • Q&A: Answering Your Questions About the Brain Booklet

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Since the Campaign addressed the subjects of Stress & Covid, Anxiety & Covid, Oxytocin & Love, or Love for pets (from a neuroscientific point of view) it had an impact in bringing people together and feeling comfortable in speaking or expressing their fears and problems.

Please share any suggestions or lessons learned that may help others plan future events:

Th equis and the survey through social media reached many people that would be difficult to be reached otherwise. We think that short videos are a good way to interact with students and the general public.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Yes, it was a good initiative.

Event Photos

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Which word fits best your feeling about “STRESS”?

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Publications at BAW from March 24 th to March 31 th at Ribeirão Preto, Brazil

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Brain Awareness Week at Facebook: the profile publications and “likes” during a week.

Contact Information

BAW Website:

Contact Name:

Elisabeth Spinelli de Oliveira

Contact Phone:

55 16 992199912

Contact Email:

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