Laboratory of Experimental Psychology, Institute of Psychology, University of Tartu

Organized by:
Laboratory of Experimental Psychology, Institute of Psychology, University of Tartu

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/Briefing
  • Online/Virtual
  • Social Media Campaign

Target Audiences:

  • General Public
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

1. Q&A week “Experimental psychologists will answer your questions about the brain” on Facebook. We collected questions from Monday to Thursday and posted answers on Friday (either written answers or short videos). Questions ranged from “What happens in the brain of an Autistic person?” to “Is there a link between the brain and the gut?”. 2. @unitartuscience Instagram account takeover and “Brain week” introducing how we measure brain processes (a close look into how EEG is measured).

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Mailings
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media, because due to Covid-19, the programme took place online (in Facebook and Instagram).

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Yes, it has. People appreciated the chance to ask questions about the brain and get the answers in a simple way.

Please share any suggestions or lessons learned that may help others plan future events:

If you plan to host a Q&A event, be prepared for a large amount of questions (= have a big team to provide answers).

Did/do you like our Facebook page?


Contact Information

Contact Name:

Nele Põldver

Contact Phone:


Contact Email:

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