Event(s) Summary
Number of Events Organized During Brain Awareness Week:
1
Year:
2022
Type of Events Held:
- Lecture/Briefing
- Online/Virtual
- Other
- Press Briefing
- School Program
- Social Media Campaign
- TV Show
- Other: Memory screening
Target Audiences:
- Elementary school students (1-5)
- General Public
- High school students (9-12)
- Middle school students (6-8)
- Patients & Caregivers
- Professionals
- Seniors
- University students
Approximate Number of People Reached:
More than 800
Details of Major Brain Awareness Week Events/Activities:
Larissa Alzheimer Association belated the celebration of Brain Awareness Week 2022 until “Group hug!” eventweek, the week before patron saint day.
Because of the multiple pandemic challenges, an alliance of local authorities and 17 organizations that promote awareness of non-communicable disease was formed. Participant organisations have experienced many difficulties, such as blood supply shortage or inability of patient follow up, and children and seniors were identified as the ones most affected. The alliance addressed these challenges by installing information kiosks and a playground at the heart of the town, open during shopping hours, to attract families and people from all ages.
Larissa Alzheimer Association arranged to provide live information about brain health and cognitive assessment. The Association have also prepared 3 separate short videos, displaying facts about brain function, dementia, and digital skills acquisition that played all day long. Therefore, anybody crossing the town at any time of the day would have the opportunity to be informed. Live feedback of the area and online booking were also available for vulnerable people. More than 200 people were screened for cognitive impairment, 600 people were informed about dementia and stress management, and 100 informed citizens registered in the ongoing physical activity and cognitive enhancement association programs.
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Calendar Listings (newspapers, radio, television)
- Press Release/Media Advisory
- Other
Other Publicity Methods:
word-of-mouth
Which of These Publicity Methods Was The Most Successful?
Resources
What downloadable materials from the Foundation did you use for your events?
- Adults' Fact Sheets
- Kids' Fact Sheets Grades 6-8
- Kids' Fact Sheets Grades 9-12
- Truth or Myth Flash Cards
What other downloadable materials would you like the Foundation to provide?
- Activities/Experiments
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
The Week has been helpful in reinforcing and establishing connections with the local community. The active participation in the activities was unprecedented. Visitors were committed to learn about brain function. Many people have overcome the stigma of talking about dementia in public, there were waiting queues for cognitive screening, but not a sign of discomfort or embarrassment, and surprisingly many male visitors.
