Event(s) Summary
Number of Events Organized During Brain Awareness Week:
We organized 60 internal workshops at Lundbeck with our Leadership Teams. We rolled out an awareness ampaign on Social Media campaign. We sponsored advocacy groups to roll out initiatives during Brain awareness Week
Year:
2021
Type of Events Held:
- Other
- Social Media Campaign
- Workshop
- Other: We sponsored organizations to be active during Brain awareness Week
Target Audiences:
- General Public
- Other
- Other: Lundbeck employees; Advocacy Groups
Approximate Number of People Reached:
N.a.
Details of Major Brain Awareness Week Events/Activities:
We focused most of our efforts internally, to help define what brain health leadership means. As such we rolled out 60 workshops in the context of BAW, with Lundbeck’s top leadership. Secondly, we sponsored/participated in the following initiatives: 1- European Brain Council: publication of Government Affairs position paper focused on Innovation and calling for the adoption of an Brain Plans.2- OneNeurology Campaign: advocating for brain health and neurology in the context of the WHO plans. Lundbeck was invited as a speaker to their Podcast series, alongside KOLs (D.Dodik, P.Boon) and patient community (EMHA and EHF).3- European Migraine and Headache Associations: Webinar and toolkit to empower membership with social media skills. 50% EMHA members and Canadian migraine associations attended the webinar.4- GAMIAN-Europe: infographic about the links on mental health and brain health. For the first time, GAMIAN-Europe talks about the different chemical processes of the brain and need to foster brain research.
Event Planning & Publicity
Publicity Methods Used:
- Social Media
- Other
Other Publicity Methods:
For our internal workshops, we used mailing and a Yammer to build excitement about BAW. For our external communication, we leveraged LinkedIn and Twitter.
Which of These Publicity Methods Was The Most Successful?
Resources
What downloadable materials from the Foundation did you use for your events?
- Certificate of Participation
What other downloadable materials would you like the Foundation to provide?
- New Fact Sheets
- Other
Other Downloadable Materials:
- 6 nmonths ahead of the BAW
- distribute a toolkit containing key messages and comms plan. Images for SoMe platfrms
- short Video about BAW
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
- Brain Awareness Week Facebook Cover Image
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
BAW allowed a constructive dialogue and internal alignment with regards leadership in brain health.
Please share any suggestions or lessons learned that may help others plan future events:
1- Start early2- ask others how to help them3- do a milestone plan
Did/do you like our Facebook page?
Yes
Was the information provided on Facebook useful?
I don’t remember it
