Marlene Meyerson JCC Manhattan

Organized by:
Marlene Meyerson JCC Manhattan

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Online/Virtual

Target Audiences:

  • Other
  • Patients & Caregivers
  • Professionals
  • Seniors
  • Other: Parkinson's patients; general public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The Health + Wellness Center at the Marlene Meyerson JCC Manhattan (the JCC) produced four virtual webinars during Brain Awareness Week (BAW). These four dynamic discussions on the human brain, moderated by Caroline Kohles, Senior Director of Health + Wellness, were offered free of charge to the general public, and included targeted marketing and outreach to our entire JCC community with a special focus on our older adult and Parkinson’s Care community.

The sessions were presented live via Zoom to an audience that included participants from all over the world. Each session was recorded and posted on our Vimeo channel, with links sent to all BAW registrants and social media followers.

The four presentations took place from March 14th through the 17th. The topics and guest speakers were as follows:

KEEP YOUR BRAIN HEALTHY IN THE DIGITAL AGE: Sherry Skyler Kelly, PhD, licensed clinical psychologist and clinical neuropsychologist

THE BRAIN AND ART: Visual artist Naomi Andrée Campbell and neurologist Felice Ghilardi, MD

ANXIETY AND THE BRAIN: HARNESSING THE POWER OF THE MOST MISUNDERSTOOD EMOTION: Wendy Suzuki, PhD, Professor of Neuroscience and Psychology at New York University

THE IMPACT OF GRIEF AND LOSS ON THE BRAIN: Dorothy P. Holinger, PhD, author of “The Anatomy of Grief” and academic psychologist at Harvard University School of Medicine.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Email, website, and social media allowed us to reach an international audience, nearly quadruple the number of participants we had been able to engage when these events were all in person. Electronic communications provided easy access to registration links and information, and allowed us to collect valuable information on geographic location, accurate number of registrations, and other data that enables us to tailor and plan for future events.


What downloadable materials from the Foundation did you use for your events?

  • Adults' Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

In all four sessions, our participants were very engaged and brought their own wisdom, experiences, and insights to each discussion. The following are just two of the hundreds of comments we received via the session chats:

“Dr Ghilardi’s final comments were a perfect summary. Let’s help each other be our better selves, through art, movement, community.”

“Thank you for helping us understand the endless complexity of this emotion [grief]. The entire series was outstanding!”

Please share any suggestions or lessons learned that may help others plan future events:

Virtual and hybrid programming enables us to expand our reach both in terms of the number of participants and across a wider geographic spectrum. It also facilitates recording of the sessions so that those who may not be able to participate in real time can still reap the benefits of the wisdom imparted by the experts we invite to lead these sessions.

Of course, the use of technology requires a longer lead time and additional resources for planning, production, and execution. However, the benefits far outweigh the additional work required, as evidenced by the greatly expanded breadth of our reach since moving this project from an in-person only event for 200 or so participants in 2020, to what is now a global gathering that has quadrupled over the past two years.

Event Photos

event single

All four of our live sessions were recorded and permanently posted for viewing on our Vimeo channel.

Contact Information

BAW Website:

Contact Name:

Cynthia Ceilan

Contact Email:

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