Medical College of Wisconsin

Organized by:
Medical College of Wisconsin

Participating Organizations:

Department of Neurology Neuroscience Research Center Clinical and Translational Science Institute

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • School Program

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Our BrainExpo was a whole-day event featuring several interactive exhibits and presentations directed at a diverse audience, with a focus on cognitive neuroscience. The exhibits included formaline-fixed brains from humans and animals, digital interactive 3D brain visualizations, physical models of the brain highlighting different structures, and microscopes with stained brain tissue slides. We had stations dedicated to sensory systems, memory systems, brain anatomy, brain evolution, and diseases of the brain. We also organized a whole-day field trip for elementary school students in which they watched a sheep brain dissection, studied models of the human brain, observed different kinds of brain cells through microscopes, and presented their own research on brain-related topics.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • BAW Pencils
  • Brain-shaped Erasers
  • The Mindboggling Workbook

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We received very positive feedback from attendees. Parents reported that their children were very engaged by the activities. Overall, the events seem to have helped increase the attendees’ level of interest in brain science.

Please share any suggestions or lessons learned that may help others plan future events:

Start planning and recruiting volunteers early (at least 2-3 months ahead of the event). Our exhibit event required 20 volunteers, and we could have used more.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:

Contact Name:

Leonardo Fernandino

Contact Phone:


Contact Email:

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