Mensa in Deutschland e. V. / MinD-Stiftung gGmbH

There are many preconceptions about gifted people in the general population. With our social media campaign as part of Brain Awareness Week, we wanted to counteract these prejudices with sharepics, referring to research results. There was a great response so we decided to put the articles also on our Website and print them in our magazine. Since we used the social media analytics tools, we saw that some of the topics had more reach then others which we can use for future projects (all together we reached 1000-6000 people per post). Also we advertised a lecture of a lecture series with a matching topic in the middle of the week so we could combine our socialmedia campaign and the lecture (in total we reached 4000 people with our advertisements and had 150 listeners to in comparison 70-120 listeners without the surrounding BAW).

We started a lot of discussion on social media and were able to clarify myths and prejudices in a well-founded manner

The texts of our social media campaign could be reused for our website and our magazine, also it was a really good idea to combine the social media cmpaign with the advertisment of the lecture (we published a post every day on the same time so that more people saw the advertisment for the lecture)