Brain Awareness Week

Partner

Reports

Metodo Supera

Organized by:
Metodo Supera

Participating Organizations:

SUPERA

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

100+

Year:

2017

Type of Events Held:

  • Conference/Forum
  • Press Briefing
  • Radio Show
  • TV Show

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Professionals

Approximate Number of People Reached:

300,000

Details of Major Brain Awareness Week Events/Activities:

SUPERA started celebrating the Brain Awareness Week in 2015, and in 2017 it was again a great success. The actions are listed below: – Special articles about the brain, always referring to the BAW. The main theme of the articles was “Truths and myths about the Brain”. SUPERA posted the articles on the website and spread them through social media, reaching almost 300K followers on Facebook and Instagram. – Special Webinar with the theme Memory. Broadcasted online. – 126 media insertions. Paper, TV and radio. – SUPERA has 200 active units. The subject BAW was discussed in all our units, in class.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media and press releases on local media. Social media is always great to reach a lot of audience. Press releases got us a lot of media insertions like local TV and papers.

Resources

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Its always with great pleasure that SUPERA works along with DANA in the BAW. It’s the best week of the year for SUPERA in terms of exposition on tradicional media.

Did/do you like our Facebook page?

Yes

Contact Information

BAW Website:

http://metodosupera.com.br/participe-da-semana-mundial-do-cerebro/

Contact Name:

Matheus Aragon

Contact Phone:

+55 (12) 33419929

Contact Email:

matheus.marketing@metodosupera.com.br

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