Number of Events Organized During Brain Awareness Week:
Type of Events Held:
- Lecture/ Briefing
- Open House
- Radio Show
- TV Show
- General Public
Approximate Number of People Reached:
Details of Major Brain Awareness Week Events/Activities:
SUPERA held events in a lot of our units. It's hard to precise how many units did the workshop, but it's safe to say that at least 40 units did it. In this workshops, the public got to know very insightful informations about the brain and how to take care of it. In the same workshops, we did a "truth of myth" about the brain. The main theme of the events was "Wake your brain". Besides this workshops in the SUPERA units, we also had a major event in a hotel in Copacabana, Rio de Janeiro. This event had about 250 atendees and had the presence of Dra. Rosália Mendez, Dra. Roberta França and two famous brazilian actresses, Nicette Bruno and Beth Goulart. With all this events, SUPERA had a lot of media insertions. Both on press media, TV and radio.
Event Planning & Publicity
Publicity Methods Used:
- Press Release/Media Advisory
- Social Media
Which of These Publicity Methods Was The Most Successful?
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
Media was the main benefit.
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