Event(s) Summary
Number of Events Organized During Brain Awareness Week:
3+
Year:
2015
Type of Events Held:
- Conference/Forum
- Radio Show
- School Program
- Workshop
Target Audiences:
- High School students(9-12)
- Middle school students(6-8)
- Patients & Caregivers
Approximate Number of People Reached:
50000+
Details of Major Brain Awareness Week Events/Activities:
The SUPERA had huge success in the BAW campaign. Through actions such as media inserts, in-person events such as lectures and awareness conferences, and strong work online, the SUPERA reached many people. Through only posts on Facebook, reached 50,000 people during the week. In the media, we had 6 appearances on television, in newspapers printed 4, 7 on Web sites, and 2 on the radio, one being live. Thus, we are confident that we have reached our goal, which was to raise awareness as much as possible of people on the research of the brain, which is fully aligned with the objectives of our own course, which aims to cognitive development. Being a franchise network, our capillarity is very large, so we were able to run some live events. The SUPERA believes strongly that we could do more and better with the Dana Foundation, and despite the excellent results this year, we know that our potential together is much greater. I’m algo sending the links to the videos and internet inserts. Of course, everything is in Portuguese. But, you can take a look eitherway: http://supera.la/Ul http://supera.la/kU http://supera.la/O2 http://supera.la/60 http://supera.la/Pk http://supera.la/hb http://supera.la/Ob http://supera.la/tn http://supera.la/aI http://supera.la/zg http://supera.la/1B http://supera.la/ou http://supera.la/LV http://supera.la/hc
Event Planning & Publicity
Publicity Methods Used:
- Calendar Listings (newspapers, radio, television)
- Emails
- Press Release/Media Advisory
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
Resources
Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:
- none
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
- BAW Web site banner
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
It certainly was a week in which the SUPERA had much prominence in the media, bringing many visitors to our sites, and also taking students to enroll in our course.
Please share any suggestions or lessons learned that may help others plan future events:
We leave as a suggestion, the action we do on Facebook and brought a good result. A week before BAW, we prepared a video with our president inviting everyone to follow the series of special posts that we had prepared for the BAW. We made 7 posts containing 7 tips for brain health.
Did/do you like our Facebook page?
Yes
