Miami University Hamilton Campus

Organized by:
Miami University Hamilton Campus

Participating Organizations:

Sojourners Recovery Center

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/ Briefing
  • School Program

Target Audiences:

  • General Public
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We had three events: 1) Opiates and the Brain: “The Heroin Epidemic in Butler County: How Addiction Affects the Brain, Behavior, and Society,” a talk presented by Scott Gehring, CEO and President of Sojourner’s Recovery Services. A total of 34 people participated with 4 volunteers. Scott shared with us some fascinating information, and attendees asked lots of questions and got lots of answers. Objectives were to educated the campus and surrounding community on the opiate epidemic currently facing our region. I do feel we achieved our goals, but wish attendance was higher. 2) Brain Trivia. We had 48 visitors and 3 volunteers. Seven teams played 2 rounds of trivia. Winners of each round, and the team with the most points at the end of both rounds, won prizes including brain coffee mugs, plush neurons, brain computer decals, and more. Objective was to educate college students on the brain, and I believe our goal was met. 3) Build-a-Neuron and Beer Goggles/Optical Illusions Demonstrations: We had 21 visitors and 3 volunteers. We gave away snacks, cookies, and brain erasers, and the top 4 neurons from our build-a-neuron contest won prizes including a brain mold, a book of optical illusions, an M.C. Escher print, and a floating brain pen/pad of brain paper. Our goal was to educate college students on the brain, and I believe we met our goal but wished attendance was higher.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory

Which of These Publicity Methods Was The Most Successful?

Not sure. Attendance overall was low, and many people said they wished they knew about our events, especially the opiate talk.


What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

I think the opportunity to educate students & the community is extremely beneficial. Immediately outcomes included increased engagement in the campus and surrounding community and awareness of the brain and addiction as it relates to brain function.

Please share any suggestions or lessons learned that may help others plan future events:

Next year I’ll use more resources provided by the Dana Alliance–I just joined this year, and didn’t request materials in time. I’ll also work to increase advertising to get better attendance at our events!

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Barbara Oswald

Contact Phone:


Contact Email:

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