Midwestern University

Organized by:
Midwestern University

Participating Organizations:

Abraham Lincoln Elementary School

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/ Briefing
  • School Program
  • Workshop

Target Audiences:

  • Elementary school students(1-5)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We did a lecture on the brain, focusing on its functions in the different lobes. We then did a demonstration to show how a neuron works by having students utilize a device we made that represents a neuron with dendrites, cell body, axon, and terminal with neurotransmitters then acted out how a signal “comes in at the dendrites”, travels down through the cell body, in to the axon hillock, down the axon, then into the terminal resulting in neurotransmitter release. We finally had the students participate in crafting their own neuron with a paper plate, beads, and pipe cleaners. We also handed out the free materials that BAW sent us, the brain erasers, pencils, etc.

Event Planning & Publicity

Publicity Methods Used:

  • Emails

Which of These Publicity Methods Was The Most Successful?

email was all we really were able to do this time around


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Stickers
  • BAW Pencils
  • Brain-shaped Erasers

What downloadable materials from the Foundation did you use for your events?

  • Brain Briefs Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

It increased the children’s interest in the brain and helped introduce children to neurobiology.

Please share any suggestions or lessons learned that may help others plan future events:

we want to get animal brain models in order to talk about comparative anatomy as well as increase the amount of posters that we have to increase the groups that we are able to have participate in our presentations.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

it was helpful

Contact Information

Contact Name:

Kristen Purcell

Contact Phone:


Contact Email:


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