Moravian College and LVSfN Chapter

Organized by:
Moravian College and LVSfN Chapter

Participating Organizations:

William Penn Elementary School DaVinci Science Center Phoebe Ministries at Richland

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Other
  • School Program
  • Symposium
  • Other: Advocacy event

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers
  • University students

Approximate Number of People Reached:

About 1000

Details of Major Brain Awareness Week Events/Activities:

Our BAW theme this year was Post-traumatic stress disorder. The goal of our programming was to educate the college and surrounding communities about the impact of post-traumatic stress disorder on cognitive function. We achieved our goals as expressed in the student/visitor evaluations of our program. Many shared that they learned some novel information about PTSD and would recommend our programming to others. Keynote Seminar: The Intersection of Neurobiology and Clinical Social Work: Traumatic Stress and Child Wellbeing Janet Shapiro, MA, MSW, Ph.D. is Dean and Professor of Social Work at the Bryn Mawr Graduate School of Social Work and Social Research. Dr. Shapiro’s main research interest is in the area of translational research and the application of developmental understanding of children and adolescents to programs and policies designed to support the wellbeing of children, adolescent and their families. Dr. Shapiro’s most recent academic work is in the area of the neurobiology of early adversity and its implications for health and mental health across the lifespan, as well as an exploration of parental resilience within refugee families. Monday, March 18, 2019 PPHAC 102 – Moravian College 4:30pm ____________________________________ More Brain Awareness Season Events! March 11th – Brain Awareness Movie Night Film: Max March 12th – Brain Games in the HUB March 13th – PTSD Facts Scavenger Hunt March 14th – Faculty and Staff “You’ve Been Sparked”! Fundraiser March 15th – Advocacy Day March 16th – Brain Party!! DaVinci Science Center – Allentown, PA March 28th – STEM Night William Penn Elementary Scho

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

My neuroscience majors took over the Moravian College Instagram/SnapChat accounts for 1-2 days during BAW. This proved helpful in promoting our events. We also have "college apps" that the Lehigh Valley colleges use to promote events. To reach outside community members, emails and flyers continue to work well.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Brain-shaped Erasers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

What downloadable materials from the Foundation did you use for your events?

  • BAW Bookmark
  • BAW Certificate of Participation
  • Puzzles: BAW Favorites
  • Puzzles: Successful Aging & Your Brain
  • Brain Briefs Fact Sheets
  • The Five Senses Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Our community partners are delighted when Brain Awareness Season begins. Our LVSfN Chapter has developed a solid reputation of providing meaningful and scientifically engaging programming. This year’s theme of post-traumatic stress disorder was well received. More students have been attending our events. Through our partnership with local schools and the science center, we are able to reach a number of children and their families (esp. from marginalized communities).

Please share any suggestions or lessons learned that may help others plan future events:

We have found that having a faculty member approach a school or science center with undergraduates has been incredibly helpful in forming partnerships. The preparing of this next generation of students to become more civic-minded individuals is very rewarding. When working with the elderly population such as at Phoebe Ministries, there needs to be a great deal of patience since we often need to work around the emotions and schedules of the residents. But, once undergraduates have the opportunity to spend time with this special population, they are able to bridge this generational divide through the use of personalized music.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

I will be sure to check out your Facebook page prior to our next BAW.

Event Photos

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Contact Information

BAW Website:

Contact Name:

Cecilia M Fox

Contact Phone:


Contact Email:

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