Mount Sinai School of Medicine

Organized by:
Mount Sinai School of Medicine

Participating Organizations:

The Friedman Brain Institute Mentoring in Neuroscience Discovery at Sinai Center for Excellence in Youth Education El Taller Latino Americano El Barrio’s Artspace PS109 PS171

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Other
  • School Program
  • Other: "Studying the Brain" a storytelling event

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:

over 500

Details of Major Brain Awareness Week Events/Activities:

1.”Art of the Brain” The Art of the Brain is an exhibition of photographs that celebrates the beauty of the brain as seen through the eyes of some of the world’s leading researchers. With the aid of the latest technological advances, as symbolized by these images, scientists are better able to understand how the brain works and to accelerate the development of new treatments for many brain disorders including Alzheimer’s disease, autism, drug addiction, schizophrenia and Parkinson’s disease, among many others. Locations: The Grady Alexis Gallery & The Guggenheim Pavilion at Mount Sinai 2. STUDYING THE BRAIN: Five true, personal stories of science told live on stage by Icahn School of Medicine at Mount Sinai neuroscientists. From the tragic to the to the hilarious, they explored the deeply human side of brain research. This is a Friedman Brain Institute special event inspired by The Story Collider, a storytelling program and podcast that curates true, personal stories about science. Spreading stories about science spreads understanding and represents a crucial mode of communication between scientists and the public. Science storytelling also pays homage to the trial-and-error, exciting, frustrating process of doing science to understand the world around us often not seen in the final polished product. The show took place at El Barrio’s Artspace PS109. 3. Middle school children from PS 171 had a field trip to the Grady Alexis Gallery and participated in the following activities: Gallery tour NeuroSky MindWave Medical Illustration

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media Emails Website


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Staying Sharp Bookmark
  • BAW Pencils and Erasers
  • Staying Sharp: Successful Aging and the Brain

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We are always looking for ways to connect with and reach the East Harlem community in which Mount Sinai exists. The “Art of the Brain Exhibition” is but one platform through which we are able to accomplish this. Because Brain Awareness Week always creates excitement and interest between Mount Sinai and the Mount Sinai Community, by producing the annual “Art of the Brain” exhibition in conjunction with BAW, we have the ability to reach more people than we would be able to otherwise. This include

Please share any suggestions or lessons learned that may help others plan future events:

1. Get support. If possible work in a team. 2. BAW always seems so far away and then, all of a sudden, it is upon you. It is important to detail your timeline.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:

Contact Name:

Veronica Szarejko

Contact Phone:


Contact Email:

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