MUSEO DE HISTORIA NATURAL Universidad Michoacana de San Nicolás de Hidalgo

Organized by:
MUSEO DE HISTORIA NATURAL Universidad Michoacana de San Nicolás de Hidalgo

Participating Organizations:

Institutions that participated: –Neorophysiology Laboratory at School of Medicine “Dr. Ignacio Chávez” Michoacan´s University. –School of Veterinary Medicine –School of Odontology –Biomedical Research Center of Michoacán of the Mexican Social Security Institute IMS

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Professionals
  • University students

Approximate Number of People Reached:

9,500 people

Details of Major Brain Awareness Week Events/Activities:

During the sixth Edition of the Brain´s Week hosted at the Museum of Natural History (MUHNA) from the University of Michoacán of San Nicolás de Hidalgo (UMSNH), we conduced the folowing activities: 1. TEMPORARY MUSEUM EXHIBITION: This exhibition lasted from February 21 to April 19 and was visited by 7937 people. The goal of this exhibition was to provide information about the Central Nervous System and to address issues such as how to keep the brain healthy. The exhibition included a skull collection featuring human and elephant specimens but also including some from bats and dogs. Likewise, they were in display human and blue whale vertebrae. 2. WORKSHOPS: Through games we taught children the importante of the brain. For the teenagers, we addressed the negative effects of drug abuse in the brain. In these activities participated 620 people. 3. TALKS: Between March 12 and 16 we hosted a series of talks from specialists at the museum´s garden. This talks addressed the following topics: • Happiness and the brain. • Sugars and brain function. • Brain: please do not hit. • The human brain: advantages and disadvantages. • Brain on fire. • News on epilepsy. • Child´s abuse. • The brain power. • Brain electricity. • Memory and emotions. This event was organized in collaboration with the Laboratory of Neuroscience from the School of Medicine of the UMSNH and had the contribution of the Center for Biomedical Research of the Instituto Mexicano del Seguro Social (IMSS) of Michoacan. More than 1200 visitors including groups of students from local schools attended the conferences.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Posters and flyers because we went at Medical school and diverse Universities


What downloadable materials from the Foundation did you use for your events?

  • Kids Fact Sheets Grades 3-5
  • Kids Fact Sheets Grades 6-8
  • Kids Fact Sheets Grades 9-12
  • The Five Senses Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Lesson Plans
  • Activities/Experiments
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

A large percentage of visitors to this Museum are children and young kids of basic school, who like to know the brain´s functioning and how to keep it healthy. likewise is important to remember our visitors, that the risks of cerebrovascular diseases increases if we do not exercise and consume saturated fats. The immediate results are reflected in the interest of the visitors after reading the texts included on the graphic exhibition and the assistance to the conferences.

Please share any suggestions or lessons learned that may help others plan future events:

Anticipate the type of audience that will attend and have appropriate information for each one.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Include topics related to the development of the baby’s brain during pregnancy and successful aging.

Event Photos

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Contact Information

BAW Website:


Contact Name:

Silvia García

Contact Phone:


Contact Email:

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