Museum of Science, Boston

Organized by:
Museum of Science, Boston

Participating Organizations:

Boston University; General Electric; McLean Hospital; Alzheimer’s Association MA/NH Chapter; Tufts University; University of Massachusetts, Boston; Northeastern University, Harvard University, Massachusetts General Hospital, Boston Children’s Hospital, Brigham and Women’s Hospital

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • School Program

Target Audiences:

  • General Public
  • High School students(9-12)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

For the past two years we have timed our annual Health Fair to coincide with BAW and to focus on the brain. This event has three components: 1) a special talk for 300 high school students, 2) multiple labs presenting activities for the general public to learn about their work or some aspect of brain health, and 3) two talks and a panel available to the public. We had approximately 12,000 people in the building over the two days of our events – though we cannot tell how many attended any of the relevant activities. They were very well attended and our goal to educate the public about brain health and local research was definitely achieved. Our partners also really appreciate the event because they were able to reach so much of the public, learn from Museum educators, and to interact with each other. Two of our speakers on our panel decided to collaborate on a future project!

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Website
  • Social Media

Other Publicity Methods:

We have digital displays in our building that were advertising the event.

Which of These Publicity Methods Was The Most Successful?

I have no data on this.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • It’s Mindboggling!
  • Staying Sharp Bookmark
  • BAW Stickers
  • BAW Pencils and Erasers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

I think it was nice for our visitors to see that our own large event was part of something even larger. We also have a large number of child visitors and things like stickers, books, and erasers are always very exciting for them.

Please share any suggestions or lessons learned that may help others plan future events:

Don’t be afraid to go big, if that’s your goal. Everyone we reached out to were very excited to participate. Provide interactive activities so people can learn by doing/talking/interacting rather than simply listening – it’s more fun and more effective for a one-time event.

Did/do you like our Facebook page?


Contact Information

BAW Website:

Contact Name:

Justin Harris

Contact Phone:


Contact Email:

More Reports

Become Partner
Organize an Event