Event(s) Summary
Number of Events Organized During Brain Awareness Week:
2
Year:
2017
Type of Events Held:
- Exhibit
- Lecture/ Briefing
- School Program
Target Audiences:
- General Public
- High School students(9-12)
Approximate Number of People Reached:
12,000
Details of Major Brain Awareness Week Events/Activities:
For the past two years we have timed our annual Health Fair to coincide with BAW and to focus on the brain. This event has three components: 1) a special talk for 300 high school students, 2) multiple labs presenting activities for the general public to learn about their work or some aspect of brain health, and 3) two talks and a panel available to the public. We had approximately 12,000 people in the building over the two days of our events – though we cannot tell how many attended any of the relevant activities. They were very well attended and our goal to educate the public about brain health and local research was definitely achieved. Our partners also really appreciate the event because they were able to reach so much of the public, learn from Museum educators, and to interact with each other. Two of our speakers on our panel decided to collaborate on a future project!
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Calendar Listings (newspapers, radio, television)
- Website
- Social Media
Other Publicity Methods:
We have digital displays in our building that were advertising the event.
Which of These Publicity Methods Was The Most Successful?
Resources
Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:
- Q&A: Answering Your Questions About Brain Research
- It’s Mindboggling!
- Staying Sharp Bookmark
- BAW Stickers
- BAW Pencils and Erasers
- The Mindboggling Workbook
- Staying Sharp: Successful Aging and the Brain
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
I think it was nice for our visitors to see that our own large event was part of something even larger. We also have a large number of child visitors and things like stickers, books, and erasers are always very exciting for them.
Please share any suggestions or lessons learned that may help others plan future events:
Don’t be afraid to go big, if that’s your goal. Everyone we reached out to were very excited to participate. Provide interactive activities so people can learn by doing/talking/interacting rather than simply listening – it’s more fun and more effective for a one-time event.
Did/do you like our Facebook page?
No
