National Autonomous University of Mexico, Los Angeles

Organized by:
National Autonomous University of Mexico, Los Angeles

Participating Organizations:

Mi Casa es Puebla Casa Mexiquense Consulate General of Mexico in Los Angeles Rowan Elementary School Seven Arrows Elementary School

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/ Briefing
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

UNAM Los Angeles organized the second Los Angeles Brain Awareness Days, in collaboration with Mi Casa es Puebla, Casa Mexiquense and the Consulate General of Mexico in Los Angeles. The events were aimed at elementary school students and the general public. Students learned about neuroscience through games and activities aimed at fostering their interest in this field, as well as teaching them how to take care of their minds and bodies. Three groups from the Rowan Elementary school attended on March 15 and 49 students from Seven Arrows participated on March 14 and 16. The event included lectures by leading neuroscientists, as well as seven didactic exhibit stations that used games and craft-making to teach students about brain functions and physiology. The lectures were: Do you remember me by Dr. Manuel López de Anda; Speechless: how the brain allows us to speak by Dr. Rafael Romero; My career in neurosciences by Dr. Araceli Espinosa; Huntington: a disease written in genes by Dr. Ana Maria Estrada; and Autism: causes, myths and hope by Dr. Maria Lázaro. The didactic exhibits were brain model, the wonderful sense of smell, make you own neuron, brain calls, blurred vision, the emotional brain, and bumps and grooves. Based on our experience in last year’s BAW, we improved our logistics and refined the content of the didactic exhibits and lectures. We believe that this proved to be successful and experienced great results. Students had fun and learned about the topic at hand.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Most of the students served participated as a result of previous agreements with the participating schools. Email marketing and social media channels were the other publicity methods used, as well as cross-promotion with collaborating partners.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Stickers
  • BAW Pencils and Erasers
  • The Mindboggling Workbook
  • BAW Buttons
  • Staying Sharp: Successful Aging and the Brain

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We benefited two different communities: English language learners from East Los Angeles, where students do not have many opportunities to engage in field trips and scientific hands-on learning; and students from a private elementary school in Pacific Palisades. Students learned about what makes us who we are, as well as to understand that the brain controls our emotions and responses to the outside world.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Yes, the information was helpful and provided ideas for the activities, such as giving students brain hats to make them more engaged in the activities.

Event Photos

event single

Contact Information

BAW Website:


Contact Name:

Ines Familiar

Contact Phone:

213 627 39 30

Contact Email:

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