National Autonomous University of Mexico, Los Angeles

Organized by:
National Autonomous University of Mexico, Los Angeles

Participating Organizations:

Consulate General of Mexico in Los Angeles, University of California Los Angeles, Mexico Innovates

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

UNAM and the Consulate General of Mexico in Los Angeles organized a day of science and fun activities for Spanish speaking kids. Students learned about neuroscience through games and activities aimed at fostering their interest in this field, as well as teaching them how to take care of their minds and bodies. 4 groups of children attended the event from neighboring schools. The event was titled Spanish Brain Awareness Week and included 6 dynamic exhibits with games and crafts, 4 digital learning stations, and lectures by leading neuroscientists from UCLA. Lectures: Between genes and minds: the journey of a physician, Know yourself: emotional control, I was left speechless: how the brain lets us talk, Autism: causes, myths and hope, Huntington: a disease written in our genes, Epilepsy and brain storms, and Brain strokes: chronicles of a neuro-plumber. Exhibits were Brain Model, Brain Alphabet, The Wonderful Sense of Smell, Make you own neuron, Brain Calls, Blurred Vision. Digital exhibits: included videos, Neuro-jeopardy, Illusions and the Magic of Perception, and Neurons in Action. Even though this was the first time we organized an event of this kind, we believe the event was a success and students demonstrated an interest in the subject. We later received thank you letters and drawings, which prove we fulfilled our objective.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Email and social media. The event already had a captive audience thanks to the agreement with the neighboring schools. We used advertisement to let people know they could join the event as well, and this was mostly through email. After the event we created a short video to share the event with our community.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Stickers
  • BAW Pencils and Erasers
  • BAW Buttons

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We believe the event did benefit the community, especially since the schools serve under served students. Teachers and parents were very grateful for the invitation and were excited to participate. Immediate outcomes included receiving thank you letter and drawings from the students who participated, highlighting their favorite part of the activities and what they learned. By having such a good response, we are encouraged to do this a yearly event.

Please share any suggestions or lessons learned that may help others plan future events:

Short and interactive lectures were the most successful among the students. Students also like adults to participate in the activities. The lessons we learned was to have a bigger number of volunteers to help us guide students through the exhibitions.

Did/do you like our Facebook page?


Quotable comments which capture successful aspects of your event(s):

I learned the brain helps you feel, smell and taste. I was excited to go to visit. I fell happy that I know and learned more about the brain. I felt surprise about the brain. I felt happy and excited because I learned more about the brain.

Event Photos

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