National Core for Neuroethics(1)

Organized by:
National Core for Neuroethics(1)

Participating Organizations:

We would like to acknowledge the Dana Foundation, the Djavad Mowafaghian Centre for Brain Health, the Vancouver Coastal Health Research Institute, and, the W. Maurice Young Centre for Applied Ethics at the University of British Columbia for their support to make these series of events possible.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/ Briefing
  • Other
  • Other: Public lecture
  • Other: Academic lecture
  • Other: Seminar

Target Audiences:

  • General Public
  • High School students(9-12)
  • Other
  • Professionals
  • University students
  • Other: Faculty
  • Other: Post-doc fellows

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

In celebration of Brain Awareness Week, the National Core for Neuroethics at the University of British Columbia was honored to host a series of lectures and seminars featuring Dr. Helen Mayberg, Professor of Psychiatry, Neurology and Radiology, Dorothy Fuqua Chair in Psychiatry Imaging and Therapeutics, Emory University. At this year’s Dana Distinguished Neuroethics Lecture at UBC, Dr. Mayberg spoke on “Rethinking Depression and its Treatment: Perspectives from Studies of Deep Brain Stimulation” to a full house in the Rudy North Lecture Theatre at UBC Djavad Mowafaghian Centre for Brain Health. She also gave Neuroscience Grand Rounds at the Vancouver General Hospital on “Theory to Practice: The Evolving Role for Imaging in Optimizing Treatment for Depression”, and held an engaging 2-hour seminar at the Core on “Recovery Takes More Than a Stimulator: An Evolving View of DBS for Depression” with Neuroethics faculty, researchers and trainees. The Lecture was featured in an article by The Vancouver Sun “Promise of deep-brain stimulation for depression encourages research into other mental illnesses”, and was recommended as one of the “13 things to do in Metro Vancouver” in Georgia Straight.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media
  • Other

Other Publicity Methods:

Local Newspaper, Calendar listing (sponsors' website, University Event calendar, Craigslist)

Which of These Publicity Methods Was The Most Successful?

All our efforts to promote through email blasts, calendar listings, social media, a feature on “13 things to do in Metro Vancouver” from Georgia Straight, and an article at the Vancouver Sun produced the well-attended public event.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Other

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The yearly BAW campaign gives the community a chance to become more aware about cutting edge brain research and important brain health concerns. It provides the opportunity for professionals and researchers to share their recent findings and to interact with those who are impacted most. Additionally, this opportunity to accentuate innovative research in Neuroethics has been essential to our presence in the local, national, international and online community.

Please share any suggestions or lessons learned that may help others plan future events:

We suggest that future organizers plan well in advance (15-18 months), choose keynote lecturer/topic/venue/timing wisely, and execute a sound communications campaign plan. Make sure to tag Dana Foundation’s/Brain Awareness Week’s social media accounts in posts to maximize online exposure. Consider videoconferencing or video recording options for audiences who are not able to attend the event.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Information provided on Facebook was helpful.

Event Photos

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Contact Information

BAW Website:

Contact Name:

Judy Illes

Contact Phone:

604 822 7920

Contact Email:

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