Organized by:

Participating Organizations:

National Center for Toxicological Research, Hendrix, University of Central Arkansas

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The annual “Brain Awareness Week” event, sponsored by DNTOX in conjunction with theArkansas Chapter Society for Neuroscience (ACSfN), was held on March 31 from 9:00am to 2:00pm at the Hillary Rodham Clinton Children’s Library.The purpose of this event was to increase public awareness about the progress in and benefits of brain research, particularly in Central Arkansas at the NCTR, with activities for all ages, but particularly for children. The event was very successful, with7 booths in total, from NCTR, Hendrix, and UCA. We reached our goal of volunteer researchers, graduate students and postdoctoral fellows (18 total) providing demonstrations and hands-on activities. We were excited to have about 10 volunteers to help us with the event. The Dana Alliance for Brain activities was kind enough to donate pencils, brain erasers and activity booklets as gifts for attendees. In addition, ACSfN president generously donated 400 tamales and 200 neuron-shaped cookies for attendees to enjoy. Overall, the feedback we received was overwhelmingly positive, with 100 percent of participants commenting favorably on the experience (pictures attached).This event had to be rescheduled twice due to weather related events and had to be scheduled on Easter Weekend due to scheduling conflicts with the complimentary venue. We had approximately 50 attendees, but are certain that future events will be even more successful with proper advertising and scheduling

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

poster/flyer social media,


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • Staying Sharp Bookmark
  • The Mindboggling Workbook
  • Brain-shaped Erasers
  • BAW Pencils

What downloadable materials from the Foundation did you use for your events?

  • Kids Fact Sheets Grades 6-8
  • Q&A: Answering Your Questions About Brain Research Fact Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Poster

Feedback & Keys to Success

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Elvis Cuevas

Contact Phone:


Contact Email:


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