Ness Labs

Organized by:
Ness Labs

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Social Media Campaign
  • Workshop

Target Audiences:

  • General Public
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Neuromyths are popular misconceptions about the brain, such as believing that we only use 10% of our brain capacity, or that we are either right-brained or left-brained. To celebrate Brain Awareness Week, Ness Labs hosted a “Brain fact or brain fiction?” interactive game, and taught participants simple principles to become a brain myth buster. The interactive game was promoted through our newsletter to 45K subscribers, and brain myths were dispelled via a series of social media posts to 15K Twitter followers.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Website
  • Social Media


What downloadable materials from the Foundation did you use for your events?

  • Certificate of Participation

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Our community has benefited from our participation in Brain Awareness Week by learning about neuroscience in a fun and engaging way. Dispelling neuromyths is important for the future of education, and our Brain Awareness Week activities have contributed to training new brain myths buster.

Contact Information

BAW Website:

Contact Name:

Anne-Laure Le Cunff

Contact Email:

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