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Event(s) Summary

Number of Events Organized During Brain Awareness Week:

09 video episodes



Type of Events Held:

  • Other
  • Other: web based material

Target Audiences:

  • General Public

Approximate Number of People Reached:

no idea

Details of Major Brain Awareness Week Events/Activities:

I published my book in March this year on Learning and the Brain. One of the chapters presents information about the work that DANA Foundation does especially during BAW. I forwarded the book launch invitation to you and presented the outline of an initiative here in Brazil: I distributed 10 copies of the book to interested parties from anywhere in the country through message in socia media channels. The commitment was to read during BAW and share a 1 minute video talking about 3 things learned from the book, 2 things to be shared, 1 thing to be changed based on the information in the book. The videos were compiled in a folder and uploaded to my youtube channel and also distributed via social media. The link is here:

Event Planning & Publicity

Publicity Methods Used:

  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

social media (FB and Instagram) as the are more pervasive.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

I know for a fact that at least 5 times the people directly involved in the action that I promoted got new and consubstantiated information about the brain. This is an immediate and promising result of this event. BY having a deadline (the end of BAW) and a commitment, sharing information learned plus producing a 1 min. video), participants were responsible for the information that they got and had to pass forward. That is one of the ways in which real learning can happen.

Please share any suggestions or lessons learned that may help others plan future events:

If you could enable the possibility of uploading videos in the partners-only area, more could be done in terms of showing the involvement and the work carried out..

Did/do you like our Facebook page?


Contact Information

Contact Name:

MIrela Ramacciotti

Contact Phone:

55 11 998471091

Contact Email:

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