Organized by:

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

01 event



Type of Events Held:

  • Conference/Forum

Target Audiences:

  • Professionals

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The conference was within the Mind, Brain, and Education Special Interest Group (SIG) scope of action. This is a focus study group that aims to inform teachers of English acting in Brazil about topics related to the Learning Sciences. The topic of this year was the neuroscience of emotions and, among the 5 presentations related to the topic, the following subtopics have been discussed: empathy, emotional intelligence, affective states. The turnover was higher than we expected. We had a group of 70 participating teachers form many cities of the state of São Paulo and also from other states of the nation (Rio de Janeiro and Minas Gerais). Throughout the event, activities found in the DANA site (jumbled up activity about Memory) was used to keep participants interested and motivated to engage with the program. At the end, those that contributed with the answers to the ‘challenges’ took part in a raffle that distributed books and course options.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Mailings
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media - many of the professionals involved follow us through media channels (Facebook, LinkedIn, Instagram)


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • More Mindbogglers!
  • The Mindboggling Workbook
  • Q&A: Answering Your Questions About The Brain

What downloadable materials from the Foundation did you use for your events?

  • Brain Briefs Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games
  • New Fact Sheets
  • New Lesson Plans

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The immediate outcome is getting to know about the DANA Foundation and the wealth of resources available for free. Participants get quality information and reliable sources through events like that. When we furnish this reference, they feel safe and more at ease to follow through.

Please share any suggestions or lessons learned that may help others plan future events:

Compare and Contrast activities about what is science and what is fake/pseudoscience is enlightening and serves well in educating the public to know the wheat from the chaff.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

MIrela Ramacciotti

Contact Phone:

55 11 998471091

Contact Email:

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