Brain Awareness Week

Partner

Reports

Neurological Foundation of New Zealand

Organized by:
Neurological Foundation of New Zealand

Participating Organizations:
The University of Auckland's Centre for Brain ResearchTed and Mollie Carr Endowment Fund Administered by Perpetual Guardian

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

Six

Year:

2016

Type of Events Held:

  • Exhibit
  • Lecture/ Briefing

Target Audiences:

  • General Public
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:

2100

Details of Major Brain Awareness Week Events/Activities:

Brain Day Auckland 2016 - Your Amazing Brain: An Interactive ExpoMainly targeted at families to encourage children to learn about the brain, including taking part in experiments, getting hands on with scientists and fun activities such as coloring, face painting and competitions. 900 people attended and the majority of these were families with young children.Brain Day Dunedin - Research on the brain: A day with our professorsThree panel discussions with different professors from different areas of expertise. Enabling the audience to understand where research currently is and where these professors are looking to take it. Allows the audience to ask own questions.The Young Brain: Nature, Nurture and neurodevelopmentThree leading researchers discussing new treatments and targets for neurodevelopment disorders. Allowing the public insight into what is currently available and what will be in the futureThe Creative Brain: the need for networking neuronsPanel discussion regarding the impact brain disease and injury has on creativity.Raising awareness on previous cases and how they over came about the difficulties and what can be done nowThe Changing Brain: the potential of plasticityPanel discussion about the research being carried out around brain plasticity and its exciting progressProviding information to the public regarding an area that can effect a lot of neurological disorders and the potential for the futureWorld War One Brain Injuries – Prognosis Then and NowA discussion with a professor about the impact brain injuries from World War one had on the evolution of neuroscienceShowing the public the advances in neuroscience over the last 100 years.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Mailings
  • Posters/Flyers
  • Website

Which of These Publicity Methods Was The Most Successful?

All publicity methods are effective, the standouts are:Mailing due to our large database of loyal supporters.Advertising due to the publications chosen to target a large percentage of the public.Email due to the statistics we receive showing us who opens the email and what percentage of click through's we obtain. Therefore allowing us to try other subject titles or contents if one does not work well.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • Other

Other Dana Foundation Materials Distributed:

  • Puzzles grades 9-12

What downloadable materials from the Foundation did you use for your events?

  • Puzzles: Grades 6-8

What other downloadable materials would you like the Foundation to provide?

  • Puzzles: Grades 6-8

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Having an organisation such as BAW behind our events has provided extra resources available to our supporters which has been a great added extra.The immediate outcomes from the events were that we received donations at several of the events and a number of people have signed up to become members.

Please share any suggestions or lessons learned that may help others plan future events:

Ensuring events are always kept on time and participants in the events, such as speakers, as completely aware of time limits.As this can have a negative effect if event runs over as some people aren't always able to stay longer due to other commitments etc.

Did/do you like our Facebook page?

yes

Contact Information

BAW Website:

http://brainweek.co.nz/

Contact Name:

Georgina Couch

Contact Phone:

+6493097749

Contact Email:

georgina.couch@neurological.org.nz

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