NeuroMe – Servizio di Neuropsicologia

Organized by:
NeuroMe - Servizio di Neuropsicologia

Participating Organizations:

University of Messina, Comune di Messina, Ordine degli Psicologi della Regione Siciliana, Startup Messina, Centro TeraPsi, Centro Studi Attivamente, Magaclà, La Feltrinelli Point, La Gilda dei Narratori, Associazione Eclipsin, Messina Medica, Cooperativa Sociale Polizzi

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lab Tour
  • Press Briefing
  • Radio Show
  • School Program
  • TV Show
  • Workshop
  • Other: cognitive assessments

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Other
  • Patients & Caregivers
  • Professionals
  • University students
  • Other: entrepreneur
  • Other: educators

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

For the first time in Sicily, we met with people from the general public who were greedy to increase their knowledge, clarify their doubts and satisfy their curiosity about the brain and its functioning. The event by University of Messina was probably the one with the highest positive RSVP rate, and it involved trials and practical demonstrations of the most common neuroscience techniques and tools. Highly demanded was the cognitive assessment of memory and attention for adults (>50 y.o.) which aimed to provide an insight in mnesic functioning. We also informed people about the fact that emotional states or particular physiological arousal can interfere with the quality and quantity of memories we store. Much appreciated and shared by parents, children and educators was the meeting were we used the Inside Out cartoon characters. to introduce children to emotions. We spoke with teenagers about the importance of the helmet and the safety belt in order to prevent TBI. We also gave a lecture on good habits that allow us to keep our brain in good shape (excercise, healthy food, mental fitness, relaxation). We went through the last results on autism research with parents and educators and explained educative strategies and tecniques to improve children development. Our events were shared on social media and local press and, after the BAW week, we’ve been invited to a local TV program to talk about the results. Thanks to the BAW events arrangement we could meet and work with colleagues and other professionals and improve our team skills and knowledge.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media and TV.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • Staying Sharp Bookmark
  • BAW Buttons

What downloadable materials from the Foundation did you use for your events?

  • BAW Bookmark
  • BAW Certificate of Participation

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We met people from different backgrounds and shared with them our passions about brain and research.

Please share any suggestions or lessons learned that may help others plan future events:

Involve as many people as possible to plan events and start with a few months in advance.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Yes, it was helpful.

Event Photos

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Contact Information

BAW Website:

Contact Name:

Donatella Ruggeri

Contact Phone:


Contact Email:

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