Neurophysiology and Experimental Neuroethology Laboratory – Physiology Department. Ribeirão Preto School of Medicine. University of São Paulo

Organized by:
Neurophysiology and Experimental Neuroethology Laboratory - Physiology Department. Ribeirão Preto School of Medicine. University of São Paulo

Participating Organizations:

1. Institute of Advances Studies (IEA) – University of São Paulo 2. Escola de Inventor 3. Robótica School 4. CRID – CEPID Pharmacology FMRP-USP 5. Escola Viktor Frankl 6. Urban Sketchers 7. UNIFESP 8. Radiology USP 9. Liga Neuro-FMRP-USP 10. Instituto da Memória 11. PPGs PROEX-CAPES 12. Casa Cienci

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Other
  • Press Briefing
  • School Program
  • Symposium
  • Workshop
  • Other: Activities completely open to the Public

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

“S.O.S: The Brain in the Park” 03, 17th, 2018. XV de Novembro Park – Ribeirão Preto, SP, Brazil. Neurosci, & Education with scientists, artists – community. 1)Human brains – normal – pathologic,al/ Neurol.Anat. Med.Students League (FMRP USP), 2)Workshop on Neuroanat., Arts and Percep./ Lab.Neuroanat-Neuropsychobiol.(FMRP USP),3)Experim.Robotics – High Perform. Neurobotics / Esc21 – Educação Tecnol., 4) 3D Printing: Anat. Applications /Done 3D, 5) Creative Education/ Inventors Sch.,6)Dinos Brains/ Lab. Paleontol. Ribeirão Preto (FFCLRP USP), 7)Human Brain-Augmented Reality (AR) /Depart. Radiol. (InRad-FMUSP), 8) Arts Without Borders/ Painters with Mouth and Feet, 10) Brainfitti/Lelin W. Alves, 11) Live Arts: Caricatures – Drawing/ Urban Sketchers, 12) Leonardo da Vinci Workshop, Neuro-Art, Painting – Music/LNNE(FMRP USP), 13) Leonardo da Vinci – History – Philos -Renascence/ UNIFESP, 14) Brain and Sleep/ Escola Viktor Frankl,15) How does Memory Work?/ Epilepsy Lab. (FMRP USP),16) Memory / Inst. Memória, 17) Games – Challenges Workshop/ Neurol. HC (FMRP USP),18) Childhood & Brain: Play – Early-life Stress/ LNNE (FMRP USP),19) Neuropsychopharm/ Lab. Behav. Pharmacol. (FMRP USP), 20) How Emotions Serve Survival / Program. Saúde Mental (FMRP USP), 21) Feeling Pain? / Lab. Neurofisiol. Dor & Comportamento (FORP USP),22) Station / Fundação do Livro e Leitura,23) Brain Sickness?: Mindfulness & Yoga, Lab. Neurophysiol-Synapsis (FMRP USP), 24) High Sch. on Science, 25) Comput.Neurosci./Neural Systems Lab. (FFCLRP – USP),26) “Casa da Ciência”/ Hemocentro – RP),27) Kidney – Brain/FMRPUSP),28) Myths About Brain/ LNNE(FMRP USP). NEWS 2018 – Ribeirao Preto City Hall approved a Law – BAW in Agenda of Official Celebrations!!

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media, Websites


Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Although we did not directly receive or used BAW – DANA materials, we produced our own materials. But the fact that we have already grown sufficiently, makes this experience of donation and generosity, simply wonderful! From three years old to ninety years old, the people participate with great enthusiasm!

Please share any suggestions or lessons learned that may help others plan future events:

I think that working together in networks of volunteers is great. Protagonists have been from High School students to Professors. The most enthusiastic are usually the youngest , but a combination of several ages is wonderful because the attendees to all the events is a variety of public, particularly in public places, where sometimes families, altogether, appear with different queries or necessities.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

It is excellent . I need to participate posting more of our events on it!

Event Photos

event single

Contact Information

BAW Website:

Contact Name:

Norberto Garcia-Cairasco

Contact Phone:


Contact Email:

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