Neurophysiology and Experimental Neuroethology Laboratory – Physiology Department. Ribeirão Preto School of Medicine. University of São Paulo

Organized by:
Neurophysiology and Experimental Neuroethology Laboratory - Physiology Department. Ribeirão Preto School of Medicine. University of São Paulo

Participating Organizations:

University of São Paulo Ribeirão Preto School of Medicine Physiology Department Institute of Advanced Studies University of São Paulo Campus Ribeirão Preto

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

5 Round Tables in In-Campus USP Activities. 23 Activities at the "S.O.S - The Brain in the Park" (out-Campus Activity.



Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Open House
  • Other
  • Workshop
  • Other: Both Round Tables (in-Campus) and Activities at the Park (out-Campus) were multi- and trans-displinary

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Professionals
  • University students
  • Other: The in-Campus activities were offered basically for at least High School Student
  • Other: as well as for Under and Graduate School Students
  • Other: Post-Docs and Faculty. The out-Campus activities were open for all the ages and academic profiles.

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

“S.O.S: The Brain in the Park” – 1. Models of Human Brain with normal and pathological morphology – Medical Students Neuro-League – FMRP USP. 2. Studying the Brain of dinossaurs and extinct animals – Lab. Paleontologia de Ribeirão Preto – FFCLRP USP. 3. Leonardo Da Vinci´s Workshop – Neuro-Art – Laboratório de Neurofisiologia e Neuroetologia Experimental (LNNE) – FMRP USP. 4. History and Philosophy in Leonardo Da Vinci – Filosofia, Letras e Ciências Humanas – UNIFESP. 5. Visual/Fine Arts without Barriers – Association of Painters with mouth/feet 6. Brain Grafitti – Lelin Alves and Collaborators 7. Visual/Fine Arts – Dandara Martins and Érik Eduardo 8. Reflexive Vision Project – Zeppa Tudisco 9. Cândido Portinari´s Workshop: Science & Arts of daily-life – LNNE – FMRP USP 10. Experimental Robotics – ESC 21 – Tech. High School Education 11. Human Brain/Augmented Reality. Carlo Rondinoni. Depart. Radiologia (InRad) – FM-USP. 12. Infancy and Brain: Cognitive and Emotional Development of the Baby – Centro de Ensino Integrado de Química – FFCLRP USP. 13. Aging – LNNE – FMRP USP 14. Cell/Mobile Phones, Sleep and the Brain – Marina Lemos – Colégio Viktor Frankl. 15. Neuroscience and Reproduction – Neuroendocrine Lab. FMRP-USP. 16. Kidney and Brain – Renal Physiology Lab. – FMRP USP 17. The Tent of the Senses – Lab. Neurofisiologia e Sinapse – FMRP USP. 18. Neuropsychopharm & Psychotropic Drugs – Lab. Farm. & Comportamento – FMRP USP. 19. Cannabinoids and Epilepsy – Lab. de Investigação em Epilepsia – FMRP USP. 20. Molecules and Brain Chemistry – Elaine Ruzgus – Ativa Maker/LNNE-FMRP-USP. 21. The Great History of Neuroscience 22. Digital Reconstruction of Facial Expressions. 23. Pain and Inflammation – CRID – FMRP USP.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media, Webpages

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The international BAW Sponsorship is a great fuel for our activities.

Please share any suggestions or lessons learned that may help others plan future events:

Making activities in public places has been so far our best experience and we highly recommend it.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

I would ask several of our colleagues, who are also our best examples of outreach activities to send us some of the materials they use, for example the materials from NOGGIN to build neurons and networks of neurons. They are awesome. In that sense placing these partners in strong contact would be desirable throughout the facebook page.

Event Photos

event single

Contact Information

Contact Name:

Norberto Garcia-Cairasco

Contact Phone:


Contact Email:

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