Neurophysiology and Experimental Neuroethology Laboratory – Physiology Department. Ribeirão Preto School of Medicine. University of São Paulo

Organized by:
Neurophysiology and Experimental Neuroethology Laboratory - Physiology Department. Ribeirão Preto School of Medicine. University of São Paulo

Participating Organizations:

1. Institute of Advances Studies (IEA) – U.of São Paulo – Ribeirao Preto Brazil. 2. Institute of Neuroscience and Behavior (INeC) and Associated Labs. 3. Neurophysiol. and Exp. Neuroethol. Lab. (LNNE) . Physiol. Depart. – Ribeirão Preto School of Medicine -U. of São Paulo 4. UNAERP 5. Barao de Mau

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/ Briefing
  • School Program
  • Symposium
  • Workshop

Target Audiences:

  • General Public
  • High School students(9-12)
  • Patients & Caregivers
  • Professionals
  • University students
  • Other: General Population

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Joint activities between the Institute for Advances Studies (IEA-RP) and The Institute for Neuroscience and Behavior (INeC) for the general population, stusents from different levels interested in workshops, lectures, roundtables in the below described themes: . 1. Round Table: “Understanding Alzheimer. From diagnosis to treatment”; 2. “Neuropsychology: For what and for whom?” 3. “Neuroscience & Neuro-Arts Workshops” 4. Round Table & Performance: “Brain , Music and the Visual Arts”; 5. “Affective Disorders and Behavioral Evaluation”; 6. “Exploring Memory & Emotions”; 7. Round Table: “Launching the Science, Arts, Education and Society (ScienArtES – CIENARTES) – Network”; 8. Seminar: “Sleep and the Brain”; 9. Debate: “Maternal Behavior”; 10. “Getting into Menopause: And now?”; 11. Drugs of abuse and Neurosciences”; 12. Round Table: “Cognition & Emotion: Biological and Psychological Aspects”; 13. “I cut (hurt) myself: What is behind self-injury behavior in youth?”; 14. “Attention in daily life”; 15. Movie session: “The Beginning of Life”

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media/Blogs and Sites


What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster
  • BAW Web site banner
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

This is our 7th participation at the BAW. From 2011 our Laboratory (Neurophysiology and Experimental Neuroethology Lab – LNNE) has participated alone. From the 2nd participation, the LNNE was invited by the Brazilian Society for Neuroscience and Behavior (SBNeC) to create an Organizing Committee of the National Brain Awareness Week (Semana Nacional do Cérebro – SNC). Therefore, this year (2017) we celebrated the VIth SNC.

Please share any suggestions or lessons learned that may help others plan future events:

Joint events, instead of individual ones, are the best. One of our best experiences has been, although not celebrated this year, the “S.O.S: The Brain in the Park”, for the whole community at a public park, where hundreds of people, from different ages, circulate over more that 20 different stands.

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Event Photos

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Contact Information

BAW Website:,ídeos

Contact Name:

Norberto Garcia-Cairasco

Contact Phone:


Contact Email:

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