Neuroscience Graduate Student Association

Organized by:
Neuroscience Graduate Student Association

Participating Organizations:

University of British Columbia

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit

Target Audiences:

  • Patients & Caregivers
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

On Thursday and Friday of Brain Awareness Week, we set up an exhibit at the Djavad Mowafaghian Centre for Brain Health (CBH) to debunk brain myths, give out goodies provided by the Dana Foundations, and play a fun olfactory/gustatory activity with passers-by (patients, caregivers, UBC undergraduate and graduate trainees and CBH staff). I believe we were able to achieve our goals, by creating a fun environment for us to talk about our work and answering meaningful neuroscience questions in an exciting, low-pressure situation. The individuals who spoke with us seemed to enjoy their interactions with us, so much so, that we’ve decided to hold a monthly/bi-monthly exhibit at the CBH with the same motive.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media was by far the most successful method of reaching people, Twitter and Instagram in particular. A lot of trainees in the CBH are connected on social media, so it's a great way to reach people.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • More Mindbogglers!
  • BAW Stickers
  • Brain-shaped Erasers

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The local community benefited intellectually from our conversations with them, especially when speaking with patients and their caregivers.Our organisation got a little more publicity from the event, which is never a bad thing.

Please share any suggestions or lessons learned that may help others plan future events:

The bigger the team, the better! At times, having a small team hindered our capabilities, so start recruitment early, and keep people involved in the preparation and execution processes.

Event Photos

event single

Contact Information

BAW Website:


Contact Name:

Asma Bashir

Contact Phone:


Contact Email:

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