Number of Events Organized During Brain Awareness Week:
Type of Events Held:
- General Public
Approximate Number of People Reached:
75 tickets were sold; approx 25 attended online
Details of Major Brain Awareness Week Events/Activities:
The event was an online concert combined with short talks, around the theme of synaesthesia, music and consciousness. Talks were given by Dr Svetlana Rudenko and Dr Carol Steen about the experience of synaesthesia; a live recording of Svetlana performing a series of piano pieces accompanied by the ConTempo Quartet (recorded specifically for this event) was then shown, followed by a live Q&A, hosted by me. Attendance was good considering it took place on Saturday evening (this was necessary as Carol Steen joined us live from NY, USA); a different choice of time may have increased attendance. The Q&A was very interactive and resulted in a lively discussion, and I would recommend that all online events should include one.
Event Planning & Publicity
Publicity Methods Used:
- Social Media
Other Publicity Methods:
I also flagged the event to my students in lectures
Which of These Publicity Methods Was The Most Successful?
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
I believe the event increased the profile and awareness of all the affiliated institutions and people involved
Please share any suggestions or lessons learned that may help others plan future events:
Choice of time and day of the event is important; social media are the most effective way to advertise events; for online events, some interactive element – e.g. a Q&A – is essential
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