Event(s) Summary
Number of Events Organized During Brain Awareness Week:
two
Year:
2018
Type of Events Held:
- Conference/Forum
- Lecture/ Briefing
- Open House
- Press Briefing
- School Program
- Symposium
Target Audiences:
- Elementary school students(1-5)
- General Public
- Patients & Caregivers
- Professionals
- University students
Approximate Number of People Reached:
>800
Details of Major Brain Awareness Week Events/Activities:
Free public forum at 10:30 a.m. Saturday, May 12, at The University of Texas Health Science Center at Houston in the Texas Medical Center: “New Approaches for Transforming the Course of Parkinson’s disease,” the forum is sponsored by the Neuroscience Research Center at UTHealth and held in conjunction with an international brain awareness campaign that is designed to increase public awareness of the progress and benefits of brain research. Moderator: Mya Schiess, M.D., director of the Movement Disorders and Neurodegenerative Diseases Clinic. The panelists include: Allison Boyle, M.D., assistant professor of neurology; Richard J. Castriotta, M.D., director of the Division of Pulmonary and Sleep Medicine; Herbert L. DuPont, M.D., director of the Center for Infectious Diseases; and Monica Verduzco-Gutierrez, M.D., assistant professor of physical medicine and rehabilitation. The event was well attended and marks the 23rd year of the NRC Public Forum. On Thursday, March 15, the UTHealth NRC hosted “Brain Night for Kids” , an event designed for elementary school children and their families. This event included mini-lectures and brain-related demonstrations. Over 850 children and their family members enjoyed brain awareness activity booths making this our largest event to date. Children learned the importance of helmet-safety, held a real human brain, received a neurological examination, built neurons with pipe-cleaners, and much more. This is the best event the NRC sponsors with the McGovern Health Museum.
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Calendar Listings (newspapers, radio, television)
- Emails
- Mailings
- Posters/Flyers
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
Resources
Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:
- Q&A: Answering Your Questions About The Brain
- The Mindboggling Workbook
- Staying Sharp: Successful Aging and the Brain
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
- BAW Poster
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
BAW events extended our reach with local organizations and led to additional collaborations with The McGovern Health museum and some local schools. We were grateful for the publications and resources that DANA provided as they act as a constant reminder of brain awareness and health.
Please share any suggestions or lessons learned that may help others plan future events:
Our volunteers are scientists…our target audience is elementary school children-we have found that it is the simple things that the children enjoy the most.
Did/do you like our Facebook page?
No
