Neuroscience Research Center at The University of Texas Health Science Center at Houston

Organized by:
Neuroscience Research Center at The University of Texas Health Science Center at Houston

Participating Organizations:

Society for Neuroscience, UTHealth Childrens Learning Institute, Rice University, Texas Woman’s University,The McGovern Health Museum, DANA Foundation, Houston Area Parkinson’s Society, UTMove, Memorial Hermann Ironman Sports Medicine Institute

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/ Briefing
  • Open House
  • Press Briefing
  • School Program
  • Symposium

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Free public forum at 10:30 a.m. Saturday, May 12, at The University of Texas Health Science Center at Houston in the Texas Medical Center: “New Approaches for Transforming the Course of Parkinson’s disease,” the forum is sponsored by the Neuroscience Research Center at UTHealth and held in conjunction with an international brain awareness campaign that is designed to increase public awareness of the progress and benefits of brain research. Moderator: Mya Schiess, M.D., director of the Movement Disorders and Neurodegenerative Diseases Clinic. The panelists include: Allison Boyle, M.D., assistant professor of neurology; Richard J. Castriotta, M.D., director of the Division of Pulmonary and Sleep Medicine; Herbert L. DuPont, M.D., director of the Center for Infectious Diseases; and Monica Verduzco-Gutierrez, M.D., assistant professor of physical medicine and rehabilitation. The event was well attended and marks the 23rd year of the NRC Public Forum. On Thursday, March 15, the UTHealth NRC hosted “Brain Night for Kids” , an event designed for elementary school children and their families. This event included mini-lectures and brain-related demonstrations. Over 850 children and their family members enjoyed brain awareness activity booths making this our largest event to date. Children learned the importance of helmet-safety, held a real human brain, received a neurological examination, built neurons with pipe-cleaners, and much more. This is the best event the NRC sponsors with the McGovern Health Museum.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Brain Night for Kids-we are fortunate to have a great UTHealth media consultant who has worked with us for years. We are on TV and the radio when parents are watching for ideas to keep kids busy over spring break. We send flyers to schools the week prior to spring break. Public Forum-not only the radio and TV-our panelists help by displaying flyers in their clinics so patients and caregivers are informed. After 23 yrs we have a loyal following of past attendees who we reach via email.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Poster

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW events extended our reach with local organizations and led to additional collaborations with The McGovern Health museum and some local schools. We were grateful for the publications and resources that DANA provided as they act as a constant reminder of brain awareness and health.

Please share any suggestions or lessons learned that may help others plan future events:

Our volunteers are scientists…our target audience is elementary school children-we have found that it is the simple things that the children enjoy the most.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website: and

Contact Name:

Donna Wood

Contact Phone:


Contact Email:

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