Event(s) Summary
Number of Events Organized During Brain Awareness Week:
13
Year:
2019
Type of Events Held:
- Conference/Forum
- Other
- Workshop
- Other: Movie/Cineforum
Target Audiences:
- General Public
- Patients & Caregivers
- Professionals
- University students
Approximate Number of People Reached:
970 people (on site), plus thousands of people through social networks
Details of Major Brain Awareness Week Events/Activities:
This year, the Neuroscience Research Center of the University of Costa Rica wanted to expand its outreach during the BAW. Therefore, we carried out a wide diversity of activities ranging from medical conferences to neurodevelopment workshops for parents and educators. On-site activities were accompanied by a strong social media component through continuous posting and livestreaming of most conferences.
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Calendar Listings (newspapers, radio, television)
- Posters/Flyers
- Social Media
Which of These Publicity Methods Was The Most Successful?
Resources
Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:
- More Mindbogglers!
- Staying Sharp Bookmark
- BAW Pencils
- Brain-shaped Erasers
- Staying Sharp: Successful Aging and the Brain
What other downloadable materials would you like the Foundation to provide?
- New Fact Sheets
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
A lot of patients and caregivers (mainly Alzheimer’s disease or other dementias-related) were very grateful for the new knowledge acquired, and for the possibility of learning from new places where they can ask for help. As for, the Neuroscience Research Center, we gained a lot of visibility both by on-site events and social media interaction.
Did/do you like our Facebook page?
Yes
Was the information provided on Facebook useful?
Yes, it was useful. Interactive quizzes/tests or polls could be included to increase people participation.
