Neuroscience Training Program, University of Wisconsin-Madison

Organized by:
Neuroscience Training Program, University of Wisconsin-Madison

Participating Organizations:

Neuroscience Training Program, University of Wisconsin-MadisonHamilton Middle SchoolMadison Country Day SchoolUW-Madison Science Expeditions

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • School Program

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The Neuroscience Training Program (NTP) visited six classes Hamilton Middle School on March 17 for hands on demonstrations with the human brain and prism goggles activities to help the students study for their final exam in their neuroscience unit. March 18, a NTP student visited Madison Country Day School for their k-12 STEAM Fair. Children and their families had a chance to hold the human brain and do the mirror box activity to learn about neuroscience. March 21-22, the NTP hosted an exploration station at UW-Madison’s Science Expeditions event. Families from all over the state were able to explore neuroscience with our graduate and undergraduate volunteers who brought the human brain and other models and mirror box activities to hundreds of people. Overall, all of our activities are meant to help people of all ages learn about the brain. We participate in a ton of events especially during the spring semester and Brain Awareness Week is right in the middle of our busy season. We feel that our goals of inspiring interest in neuroscience and science in general were achieved and we look forward to continuing our work with people of all ages throughout the rest of the year!

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Because our events are hosted by other organizations we rely on their advertising tools to their respective population and we publicize on our outreach and program websites and on the NTP Facebook page.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • BAW Stickers

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW participation helps our organization and the community at large by providing another platform for sharing neuroscience with the public. BAW also provides us with materials and information to help shape our activities.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Yes, the information on Facebook was helpful. No suggestions for future content.

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