Neuroset Italia srl

Organized by:
Neuroset Italia srl

Participating Organizations:

– University of Basilicata – T3 Innovation (

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lab Tour
  • Workshop

Target Audiences:

  • General Public
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The idea behind our Workshop + OpenLab was to invite people at the University of Basilicata’s Campus, to informally talk about the visual brain. We wanted people to have fun with some lab tools (eye tracking glasses) while enjoying a sparkling Aperitivo (in the late afternoon). First we had a short (one hour) workshop meeting, during which we talked about the visual cortex, the magnocellular an parvo cellular pathways and how we see high frequency/low freq images. Then we explored some recent discoveries about visual impairments in autism and dyslexia. We had people trying how eye trackers work by engaging them in a funny “Ninja Fruit” game, where they had to cut fruit by making appropriate ocular movements. Then they where experiencing how it is to be a dyslexic person, trying to follow and read “dancing” texts in the PC screen, while wearing the eye tracker device . Finally we had a “Neuro-Cocktail party”, an informal Aperitivo event during which we chatted about potential applications of Eyetracking devices and how the brain segments the visual scenes. Supported by the University fellows (Dept. of Engineering) and by the T3 Innovation team, we had interesting chats with other University teams (IT, mathematics) for potential collaborations on common projects, and enthusiastic feedbacks from the audience. We’ll be replying the experience next year, possibly by enriching the OpenLab “neuro”-games.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Mailings
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media. They worked because we targeted the local young audience by advertising to specific subgroups (e.g the Facebook group of local people interested in scientific events, or the local "group of brain curious".


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Biggest outcome: people becoming aware there’s a group of researchers in the Basilicata Region (our Group) working on visual abilities and autism (we are currently prototyping an app that uses neurofeedback training to help autistic children improve their visual skills and interpersonal abilities). Immediate outcomes: partnerships with the Basilicata University’s Dept. of IT.

Please share any suggestions or lessons learned that may help others plan future events:

We’ve learned how important it is to provide a game session within a workshop event.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

It was helpful. Like it a lot.

Event Photos

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Contact Information

BAW Website:


Contact Name:

Lucia Carriero

Contact Phone:


Contact Email:

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