Organized by:

Participating Organizations:

Lauren Duke

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/Briefing
  • Online/Virtual
  • Workshop

Target Audiences:

  • General Public
  • Patients & Caregivers
  • Professionals

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Virtual neuroscience outreach conference bridging the neuroscience world and the yoga world. Each day focused on a different theme (yoga and cognition, yoga and mental health, yoga and pain processing) and consisted of: (1) 19 lectures by top researchers studying how yoga affects the nervous system; (2) daily live Q&A sessions to follow up the lectures (over zoom); (3) 4 live yoga classes by top yoga teachers; (4) live hands-on neuroscience experiments corresponding to the daily topics. Our objectives were to spread scientific literacy and interest in the yoga world, where pseudoscience runs rampant. I think we achieved our goal and got a lot of people thinking critically about how to evaluate what they hear, while also learning new things from experts. The experiments reinforced how science works and how to interpret it.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media and partnering with people in the field, doing IG live TV. Their audience is already interested in this. Facebook ads were very effective. I also did referral promotion where registrants who shared could get prizes for sharing the conference with their friends.


Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

So much more engagement with science!

Please share any suggestions or lessons learned that may help others plan future events:

Online conferences are a great format. Start much earlier than you think. Expect things to go wrong and have back up plans.

Contact Information

BAW Website:

Contact Name:

Jonathan Rosenthal

Contact Email:

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