Brain Awareness Week

Partner

Reports

NeuroYogaNYC

Organized by:
NeuroYogaNYC

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

1

Year:

2021

Type of Events Held:

  • Conference/Forum
  • Online/Virtual
  • Workshop

Target Audiences:

  • General Public

Approximate Number of People Reached:

423

Details of Major Brain Awareness Week Events/Activities:

Virtual neuroscience outreach conference bridging the neuroscience world and the yoga world. Each day focused on a different theme (yoga and cognition, yoga and mental health, yoga and pain processing) and consisted of:- 13 pre-recorded lectures by top researchers studying how yoga affects the nervous system- daily live Q&A sessions to follow up the lectures (over zoom)- 3 live yoga classes by top yoga teachers- live hands-on neuroscience experiments corresponding to the daily topics (Stroop tests, heart rate variability, subjective scales) Our objectives were to spread scientific literacy and interest in the yoga world, where pseudoscience runs rampant. I think we achieved our goal and got a lot of people thinking critically about how to evaluate what they hear, while also learning new things from experts. The experiments reinforced how science works and how to interpret it.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media and partnering with people in the field, doing IG live TV. Their audience is already interested in this. I also did affiliate promotion where registrants who shared could get upgraded tickets for free.

Resources

What downloadable materials from the Foundation did you use for your events?

  • Truth or Myth Flash Cards
  • Q&A: Answering Your Questions About the Brain Booklet
  • Successful Aging & Your Brain Booklet

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Totally unexpected, but several people in the conference reached out to me about how this trust in science helped convince them to get the COVID vaccine! I also find attendees sending me papers they’re reading, which suggests they’re engaging with primary literature.

Please share any suggestions or lessons learned that may help others plan future events:

Online conferences are a great format.

Did/do you like our Facebook page?

No

Event Photos

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Contact Information

BAW Website:

http://www.neuroyoganyc.com

Contact Name:

Jonathan Rosenthal

Contact Phone:

9174553490

Contact Email:

jrr459@nyu.edu

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